No matter your digital marketing role, you need to be able to connect with your audience as well as produce creative ideas and solutions. At Rise, one of the exercises we utilize and recommend to promote new ideas is Design Thinking. Design Thinking is a human-centered and prototype-driven approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the demands of business success. It does not require professional training in a creative field; rather, it can serve as a framework for anyone with a willingness to examine problems, develop solutions, and collaborate.
First and foremost, Design Thinking gives you a repeatable process to spur creativity and innovation. For marketers, this can help develop campaigns, new technology, product enhancements, and more. Design Thinking helps increase speed and agility to keep up with today’s fast-paced customer and outpace your competition. Lastly, the process encourages an increase in the frequency of customer communication, leading to stronger connections and added value.
So how does it work? Take a look at this infographic for step by step insight into how to implement Design Thinking:
Design Thinking is applicable to real business problems and can be utilized at any organization. You can customize this framework to fit within your brand to really make it yours. To learn more about how to run a Design Thinking workshop and implement other innovative customer experience tools, please reach out to Rise.