Jen Pino

Director, Marketing

How to Define and Measure Your Customers

Having clearly defined goals and knowing your budget are key to developing a successful marketing strategy. Rise Founder and CEO Jon Morris spoke at an Integrated Marketing Leadership Series (IMLS®) about the importance of not only understanding your goals and budget, but also how to measure and optimize against them.

Watch the video below to hear the questions you should be asking to continually evaluate and optimize your strategy.

To learn more about creating a clearly defined marketing and measurement strategy, reach out to Rise.

10/27/2017 at 01:45

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