Jen Pino

Director, Events

How to Define and Measure Your Customers

Having clearly defined goals and knowing your budget are key to developing a successful marketing strategy. Rise Founder and CEO Jon Morris spoke at an Integrated Marketing Leadership Series (IMLS®) about the importance of not only understanding your goals and budget, but also how to measure and optimize against them.

Watch the video below to hear the questions you should be asking to continually evaluate and optimize your strategy.



To learn more about creating a clearly defined marketing and measurement strategy, reach out to Rise.

10/27/2017 at 01:45

Subscribe to
the Rise Blog

Sign up to receive valuable industry content, delivered straight to your inbox.

or Close this form

 

Want More?

Subscribe to the Rise blog and we'll let you know when new articles are available.

You might be interested in:

Blog / Analytics

Google Contact Lens: More Data Than Meets the Eye

Read More

As a team who lives by the mantra “Analytically Driven,” we’re always on the [...]

Blog / Web & Mobile Development, Analytics

Fashion Digital New York: Creating a Testing Culture

Read More

Hundreds of e-commerce's most fashionable marketing and tech gurus gathered in the Big [...]

Blog / Analytics

Why Qualitative Insights Are the Missing Piece in Your Analytics Strategy

Read More

User experience analytics has emerged as a major differentiator for businesses. In the age of [...]