Jen Pino

Director, Events

Using Customer Feedback as an Agent of Change

At a recent Integrated (formerly Internet) Marketing Leadership Series, we spoke with senior-level marketers about the role of customer feedback in delivering a remarkable experience. In the video below, Marletta Ross, VP of customer relationship strategy at American Express, shares the importance of soliciting ongoing feedback and seeking out opportunities to stay in tune with your customer base.


 

For more information on how you can deliver an enhanced customer experience, reach out to Rise.

 

09/18/2017 at 04:14

Subscribe to
the Rise Blog

Sign up to receive valuable industry content, delivered straight to your inbox.

or Close this form

 

Want More?

Subscribe to the Rise blog and we'll let you know when new articles are available.

You might be interested in:

Blog / Customer Experience

Three Tips for Solving Top Customer Experience Challenges

Read More

At Rise, we have a robust team of designers, writers, and developers. While many traditional [...]

Blog / Customer Experience

Building Trust Through Customer-Led Experiences

Read More

Marketers today are aware that providing a customer with a relevant brand experience increases [...]

Blog / Customer Experience, Analytics

Prep, Test, and Launch: Analytics Best Practices to Guide Your Website L...

Read More

When you launch a new website, it’s easy to want to step back, take a (well deserved [...]