Content that Converts: A Marketer’s Guide to Context, Connections, and Clarity

The most successful content marketing campaigns don’t just happen by chance. Marketers have a wealth of data at their fingertips and knowing how to harness and leverage this information appropriately can mean the difference between developing content that simply looks nice and implementing a content strategy that leads to engagement and conversions.

This ebook shares the framework for creating content that helps achieve marketing goals, based on three key components:

  • Context: Cut through the noise by providing the right content at the right moments
  • Connections: Distribute your content in the most informed and efficient way
  • Clarity: Measure success and identify areas for continuous improvement

Download Content that Converts and begin incorporating data-driven strategies into your content marketing efforts.

Authored By:

Lou Amodeo

VP of Customer Experience

Content that Converts: A Marketer’s Guide to Context, Connections, and Clarity