- 0:00 Introductions and overview
- 6:06 Legal consent, access and transparency
- 6:44 iOS 14.5 has reduced app-based conversion visibility
- 7:31 Third-party cookies
- 8:39 The ‘walled garden’ phenomenon
- 10:32 1PD monetization creates new ‘walled gardens’
- 11:37 New tactics, strategies and vocabulary in digital marketing
- 20:45 Applying new solutions across audience targeting needs
- 21:45 Audience targeting and goals
- 25:43 Reaching intent groups in a cookieless world
- 34:10 Use cases
- 39:38 “Final exam”/key takeaways
From all of us here at Rise: Thanks for attending our ‘class’! We hope you’ve learned some refreshing and useful new insights and tips along the way.
Interested in more? There are two additional episodes in our 3-part Back-To-School series. To view the other episodes and keep on learning, click below!