- 0:00 Introductions and today’s lesson plan
- 1:59 The spectrum of measurement approaches and methodologies
- 7:14 What is incrementality? And, why are we talking about it now?
- 9:46 How incremental analysis differs from marginal analysis
- 11:32 Incremental returns identifies how channels perform within the marketing funnel
- 13:36 Different methods to evaluate incrementality
- 14:48 How Rise approaches incrementality
- 18:03 You don’t need perfect data to benefit from incrementality
- 19:28 Incrementality case study
- 24:33 Case study results
- 25:54 “Final exam”/key takeaways
From all of us here at Rise: Thanks for attending our ‘class’! We hope you’ve learned some refreshing and useful new insights and tips along the way.
Interested in more? There are two additional episodes in our 3-part Back-To-School series. To view the other episodes and keep on learning, click below!