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Rise Super Charges e-Commerce Strategies Using Top Trending Technology
Ulta Beauty pushes the omnichannel limits from the beauty products they offer their guests to the way they personalize innovative shopping experiences at scale. Rise took this approach and ran with it by building a holistic Augmented Reality shopping strategy on Snapchat. We blended our immersive knowledge of Ulta Beauty’s products with the newest technology tools and social media strategy best practices. By leveraging Snapchat’s no-coding-needed Lens Web Builder tool, Rise created shoppable AR lenses for a variety of mascara SKUs in minutes. Knowing consumers engage with Snapchat throughout the platform, we complemented the Shoppable AR Lenses with video Snap Ads and Collection Ads for additional reach.