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Burst eMagazine

Burst is a monthly electronic publication produced by Rise Interactive. Subscribe today and join over 5,000+ digital marketing professionals in receiving exclusive content from Rise. Get the most valuable, need-to-know stories carefully selected by our industry expert analysts.

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Burst eMagazine

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FROM OUR BLOG

The Future of Ebooks

ebooksAt the Financial Times Digital Media Conference this April, Richard Waters explained that three or four years ago, ebooks were simply seen as a “cute little backwater.” In terms of sales, Waters was right—in 2008,ebooks comprised only 1 percent of all trade publishing revenue, and even faced a...

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FROM OUR BLOG

How Advanced Marketing Attribution Can Improve Your Digital Marketing Efforts

Marketing Attribution CustomerChannel attribution is the process of assigning credit to a marketing channel for driving a conversion.  Any marketer worth their salary should be seeking to answer the question of what is really influencing customer conversions; the challenge is many are operating with blinders on owing to the use...

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SOLUTIONS

Comparison Shopping Engines

The Online Inventory Management Company

Comparison shopping engine (CSE) management is a daunting task that many e-commerce retailers have pushed to the back burner due to the time consuming work involved in reformatting product feeds, daily bid management and ensuring that feeds do not go stale.

Rise Interactive’s marketing online inventory management solution powered by MerchantAdvantage automates feed management and provides an experienced...

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FROM OUR BLOG

Content Marketing for Optimizing Lead Generation

In general, marketing has always faced the challenge of definitively quantifying its value to a company’s earnings, whether it is justifying an exorbitant media buy for a Super Bowl spot or stating the case for a lengthy mobile promotion. The task of directly attributing sales to specific...

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FROM OUR BLOG

Differentiation Through Information: How to Creatively Use Consumer Data

When Kellogg’s Pop Tarts marketing team began looking for artists to headline its Crazy Good Summer concert series this year, it didn’t refer to the latest Billboard 200 chart or solicit suggestions from friends on Facebook. Instead, the brand partnered with concert ticket seller Live Nation (which...

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FROM OUR BLOG

3 Ways Giving Tuesday Puts a Twist on Traditional Holiday Marketing

Want an alternative to waking up at 4:00AM to stand in line on Black Friday?

Giving Tuesday, a day dedicated to giving back and creating awareness for philanthropic activities supporting nonprofit organizations, will celebrate its inauguration on Tuesday, November 27, 2012.  Created by 92nd...

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FROM OUR BLOG

Common Online Form Mistakes: Are You Making These Critical and Costly Errors?

Online Form MistakesAlthough you’re responsible for creating online forms, you’re also likely a user. And this means you know exactly what it feels like to be asked for buckets of information when filling out what should be a simple form. The form demands your name, address, phone number, date of birth and name of...

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FROM OUR BLOG

Digital Marketing in 2014: 5 Things I Learned at SMX

SMXLast week, Rise Interactive Senior Internet Marketing Consultants Elliot Nam and Justin Garvin attended SMX East 2013 in New York City to learn cutting edge search marketing tactics from industry experts. In no particular order, here are their top five takeaways as we head into 2014.

Where Paid...

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FROM OUR BLOG

Digital Marketing University: Tips for Marketing in Higher Education

Butler BulldogThe Internet has redefined and, in many cases, restructured higher education. Low-cost, online universities and free MOOCs (Massive Open Online Courses) are giving students more options than just attending traditional, four-year universities. But the Web hasn’t just changed the student-teacher...

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SOLUTIONS

Search Marketing Services

Full Service Search Marketing Company

Rise Interactive staff is often times referred to as “Search Marketing Nerds.”  The reason is that we have a true mastery of each component of search engine marketing.  We have experience helping some of the world’s largest B2C and B2B brands with the most complicated e-commerce, lead generation and branding search marketing programs.

No matter where you are looking to improve traffic, mobile, local or...

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