The Interactive Investment
Management Firm

ANALYTICALLY DRIVEN

Rise Interactive is a digital marketing agency that specializes in traffic generation and web analytics.  Rise employs an investment management approach to digital marketing that leverages custom reporting to enable quantitatively minded individuals with powerful insights to best allocate budgets and maximize ROI.

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FROM OUR BLOG

Digital Marketing Daydream: I Love NY

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FROM OUR BLOG

One Minute Explanation of Google’s Panda & Penguin Updates for Digital Marketers

What the Google Panda and Penguin updates mean for digital marketers, explained in one minute:

Google Panda and Penguin Updates

PENGUIN

Goal: to identify sites with questionable SEO tactics.

Targets: low-quality links including unnatural inbound links, a high number of site-wide inbound links, aggressive internal...

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FROM OUR BLOG

3 Things You Didn’t Know You Could Do With LinkedIn

LinkedInAfter attracting more than 225 million users, LinkedIn has definitely left its mark on social media and professional networking. Still, company co-founder Reid Hoffman says that few people understand how to use the site to its full potential.

This article will delve into a few lesser-known...

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FROM OUR BLOG

One-Minute Explanation of Google’s Panda 4.0

Panda 4.0Panda 4.0

On May 20th, Matt Cutts announced on Twitter that Google was rolling out Panda 4.0.  Although Panda generally has rolling-updates on a monthly basis, this is a major update and Google is officially calling it Panda 4.0. The job of Panda is to filter out sites with bad or “thin” content....

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SOLUTIONS

Testing & Optimization

 

Return on Testing & Conversion Rate Optimization

  • Equip marketing teams to act on facts, rather than intuition, buzzwords or hunches
  • Ensure that all content delivers an optimal user experience 
  • Identify areas for improvement by implementing A/B or multivariate testing
  • Increase conversion rates through actionable insights

 

Why Rise

Rise is laser-focused on statistically relevant results and...

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FROM OUR BLOG

2 Reasons Closed-Loop Marketing is Essential for Modern Marketers

Closed-loop marketing offers a business the opportunity to grow sales within its existing customer base. The concept involves gathering information about consumer behaviors before, during and after a purchase, all the way until they return to your site or business, thus “closing-the-loop.” Tracking...

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FROM OUR BLOG

Help From Hova: What Digital Marketers Can Learn From Jay-Z

Woman Listening to MusicIt’s that connection that can give consumers a reason to buy and support your brand. To see innovative marketing campaigns in action, you don’t have to look any further than the music industry. In a marketplace where music is freely available to anyone with an internet connection, musicians are...

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SOLUTIONS

Audit & Implementation

 

Return on Audit & Analytics Implementation

  • Define key metrics and implement proper analytics to track against desired business outcomes
  • Increase data reliability and customize reporting 
  • Minimize technical irregularities and ensure compliance with platform specifications

 

Why Rise

A properly implemented analytics platform is critical to any data-driven marketing strategy. At Rise, our certified...

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FROM OUR BLOG

Gmail Tabs: How Marketers Should Respond and Adapt in 2014

Each year, Google introduces a handful of changes that make the hearts of Internet marketers everywhere skip a few beats. This year, not only did the company introduce major changes to the algorithm, such as with Hummingbird, but the Gmail interface was completely revamped with new tabs.

Now, when...

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FROM OUR BLOG

Extend Your Brand’s Online Presence with Influencer Marketing

Consumers are inundated with digital advertisements on a daily basis, whether they are scrolling through their Facebook feeds, reading an article from the New York Times or watching a video on YouTube. However, as advertisers have become increasingly persistent, consumers have lost their trust in...

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