The Interactive Investment
Management Firm

ANALYTICALLY DRIVEN

Rise Interactive is a digital marketing agency that specializes in traffic generation and web analytics.  Rise employs an investment management approach to digital marketing that leverages custom reporting to enable quantitatively minded individuals with powerful insights to best allocate budgets and maximize ROI.

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FROM OUR BLOG

Video Optimization Best Practices for YouTube

YouTube Upload Optimization

As more and more consumers adopt the “unplugged” lifestyle of consuming their TV and video content via their wireless devices and the internet, brands are scrambling to ramp-up their digital video strategy. Predictions from eMarketer show that digital video spend will increase $5 billion annually...

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FROM OUR BLOG

One Minute Explanation of Google’s Panda & Penguin Updates for Digital Marketers

What the Google Panda and Penguin updates mean for digital marketers, explained in one minute:

Google Panda and Penguin Updates

PENGUIN

Goal: to identify sites with questionable SEO tactics.

Targets: low-quality links including unnatural inbound links, a high number of site-wide inbound links, aggressive internal...

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FROM OUR BLOG

Is Display Advertising Still a Healthy Form of Marketing?

There is a lot of industry chatter around the impact of display advertising. Does display advertising work? Are consumers impacted even if they don’t click on ads? Is there value in view—through conversions? We decided to run a test to find out. Click through below to see what we learned:

 

 

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FROM OUR BLOG

Internet Retailer Conference & Exhibition: A Chicago-Style Recap

 

 

 

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SOLUTIONS

Display Advertising Services

 

Return on Display Advertising

  • Create significant and scalable reach
  • Drive qualified visitors back to your site
  • Deliver targeted, personalized messages to consumers

 

Why Rise

At Rise, we believe Display Advertising should do more than rack up impressions – it must deliver targeted messages to highly qualified consumers.

Rise’s analytical foundation provides meaningful insights that enable us to...

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FROM OUR BLOG

Incorporate Product Listing Ads into Holiday Shopping Ad Campaigns

With holiday shopping season right around the corner, it is definitely time to seriously start finalizing the particulars of the campaigns that will be running leading up to an during this essential time for many retailers.   As part of your plan, Product Listing Ads (PLA’s) are definitely a must...

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FROM OUR BLOG

Brand Alchemy: How To Turn Negative Consumer Reviews Into Golden Opportunities

Negative consumer reviews“Earned” media such as customer reviews are potent, persuasive, and personal—70 percent of global consumers trust online reviews to provide them with useful, credible information when making purchase decisions. In fact, today’s consumers seek information from an average of 10 different sources...

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SOLUTIONS

Social Media Services

Social Media Results


Return on Social Media Services

  • Support brand goals by building and engaging a relevant social community
  • Develop deeper relationships with customers to increase trust, loyalty, and retention 
  • Improve reach, efficiency, and impact through integration of organic and paid strategies

 

Why Rise

Today, social media marketing needs to do more than build awareness – it must engage customers at all points of...

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FROM OUR BLOG

Digital Marketing Daydream: I Love NY

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FROM OUR BLOG

Changing the Channel from TV to Digital Video

From Forrester to eMarketer and Ad Age to Brandweek, the topic of the day, week, month, and year is digital video. Now, the question brands are asking themselves is, “How can I get in the game?”

eMarketer ChartThere are many ways for marketers to take advantage of the explosion of both video content and...

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