The Interactive Investment
Management Firm

ANALYTICALLY DRIVEN

Rise Interactive is a digital marketing agency that specializes in traffic generation and web analytics.  Rise employs an investment management approach to digital marketing that leverages custom reporting to enable quantitatively minded individuals with powerful insights to best allocate budgets and maximize ROI.

RiseFeed


Loading Spinner
FROM OUR BLOG

How Google Conversational Search Can Change Search Marketing

Google Conversational Search Microphone

People have been speaking to—or yelling at—their computers for years, but thanks to the rise of voice recognition technology, search marketing is about to join the conversation. At last month’s I/O developer conference, Google demoed a conversational search feature that allows the search...

Read More
FROM OUR BLOG

Incorporate Product Listing Ads into Holiday Shopping Ad Campaigns

With holiday shopping season right around the corner, it is definitely time to seriously start finalizing the particulars of the campaigns that will be running leading up to an during this essential time for many retailers.   As part of your plan, Product Listing Ads (PLA’s) are definitely a must...

Read More
FROM OUR BLOG

The Future of Ebooks

ebooksAt the Financial Times Digital Media Conference this April, Richard Waters explained that three or four years ago, ebooks were simply seen as a “cute little backwater.” In terms of sales, Waters was right—in 2008,ebooks comprised only 1 percent of all trade publishing revenue, and even faced a...

Read More
FROM OUR BLOG

Outsourcing Your Inbound: When It’s Time To Bring In the Experts

It’s a jungle out there in the business world. Beyond the day-to-day challenges of running a company, there’s an additional—and sometimes seemingly insurmountable—hurdle to cross: marketing your business so that it can stand out and above the vast array of options laid out for consumers. Today’s...

Read More
FROM OUR BLOG

2 Reasons Closed-Loop Marketing is Essential for Modern Marketers

Closed-loop marketing offers a business the opportunity to grow sales within its existing customer base. The concept involves gathering information about consumer behaviors before, during and after a purchase, all the way until they return to your site or business, thus “closing-the-loop.” Tracking...

Read More
FROM OUR BLOG

Video Optimization Best Practices for YouTube

YouTube Upload Optimization

As more and more consumers adopt the “unplugged” lifestyle of consuming their TV and video content via their wireless devices and the internet, brands are scrambling to ramp-up their digital video strategy. Predictions from eMarketer show that digital video spend will increase $5 billion annually...

Read More
FROM OUR BLOG

How Advanced Marketing Attribution Can Improve Your Digital Marketing Efforts

Marketing Attribution CustomerChannel attribution is the process of assigning credit to a marketing channel for driving a conversion.  Any marketer worth their salary should be seeking to answer the question of what is really influencing customer conversions; the challenge is many are operating with blinders on owing to the use...

Read More
FROM OUR BLOG

5 Steps To Higher Converting Landing Pages

Landing Page ConfusionYour competitors are getting smarter and fiercer. More and more companies are learning why conversion rate optimization is the game changer in online marketing. Don’t fall behind! Here are the top things to test on your landing pages to skyrocket the number of leads and sales you generate from the...

Read More
SOLUTIONS

Local Internet Marketing Services

Taking Local Search to the Max

As a leading local search company, Rise expertly crafts a targeted local search strategy to maximize our client’s ROI. With 70% of U.S. households using the internet as a source of information when shopping for local products and services, the growth and importance of local search is undeniable. That’s why optimizing your businesses for local markets can pay big dividends.

Despite the obvious gains, many businesses...

Read More
FROM OUR BLOG

Content that Converts Part 3: Measuring the Success of Data-Driven Content

Measuring Success

You’ve done a lot of the heavy lifting at this point- investing in data informed design to make your content contextually relevant and investing in distribution, or connections, to get your message into the hands of the right people. However, with that investment comes responsibility to find...

Read More