The Interactive Investment
Management Firm

ANALYTICALLY DRIVEN

Rise Interactive is a digital marketing agency that specializes in traffic generation and web analytics.  Rise employs an investment management approach to digital marketing that leverages custom reporting to enable quantitatively minded individuals with powerful insights to best allocate budgets and maximize ROI.

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FROM OUR BLOG

Brands & Thought Leaders That are Rocking Twitter

Hashtag AwesomeBrands have been turning to Twitter to connect with consumers since the platform’s inception, spewing out 140-character missives in an attempt to catch the attention of the social network’s growing user base. Unfortunately, many brands fail to recognize that Twitter gives them the ability to do...

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SOLUTIONS

Testing & Optimization

 

Return on Testing & Conversion Rate Optimization

  • Equip marketing teams to act on facts, rather than intuition, buzzwords or hunches
  • Ensure that all content delivers an optimal user experience 
  • Identify areas for improvement by implementing A/B or multivariate testing
  • Increase conversion rates through actionable insights

 

Why Rise

Rise is laser-focused on statistically relevant results and...

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FROM OUR BLOG

Infographic: Transforming the Patient Experience

 

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FROM OUR BLOG

Expand Display Ads to Capture More Holiday Shoppers

The holiday season means big business for retailers, and this year looks to be cheerier than last. The National Retail Federation (NRF) projects holiday sales will increase 4.1 percent this year to a staggering $586.1 billion and the NRF’s Shop.org projects online holiday sales will increase 12...

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FROM OUR BLOG

Best Practices in Product Listing Ads

PLAsAccording to Google’s most recent research report, a customer who is exposed to both text ads and Product Listing Ads (PLA) is 83% more likely to convert than a consumer who is only exposed to text ads.

 

Product Listing Ads are the default ad format for Google Shopping. Different from paid text...

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FROM OUR BLOG

Digital Marketing Daydream: Cali Style

The Rise Team has been hard at work preparing for a visit to The Golden State for the Search Engine Strategies(SES) Expo and Forrester's Forum. With so much anticipation in the air, we couldn't help but let our minds drift off to wander those sunny California beaches. Even while daydreaming we...

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FROM OUR BLOG

Brand Alchemy: How To Turn Negative Consumer Reviews Into Golden Opportunities

Negative consumer reviews“Earned” media such as customer reviews are potent, persuasive, and personal—70 percent of global consumers trust online reviews to provide them with useful, credible information when making purchase decisions. In fact, today’s consumers seek information from an average of 10 different sources...

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FROM OUR BLOG

One Minute Explanation of Google’s Panda & Penguin Updates for Digital Marketers

What the Google Panda and Penguin updates mean for digital marketers, explained in one minute:

Google Panda and Penguin Updates

PENGUIN

Goal: to identify sites with questionable SEO tactics.

Targets: low-quality links including unnatural inbound links, a high number of site-wide inbound links, aggressive internal...

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FROM OUR BLOG

5 Steps To Higher Converting Landing Pages

Landing Page ConfusionYour competitors are getting smarter and fiercer. More and more companies are learning why conversion rate optimization is the game changer in online marketing. Don’t fall behind! Here are the top things to test on your landing pages to skyrocket the number of leads and sales you generate from the...

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FROM OUR BLOG

Shark Tank Feeding Frenzy (Infographic)

It’s Shark Tank Week! The hit show’s season premiere airs next Friday, September 20th. Here at Rise, getting into the Shark Tank festivities was best accomplished by putting our industry-leading analytics skills to work. Our analysts pried open the jaws of these sharks and collected data to...

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