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FROM OUR BLOG

Innovation on the Rise in Chicago

We are proud and excited to say that out of an astounding 552 nominees, Rise Interactive has been selected as one of the Top 100 Finalists still in the running for the 13th annual Chicago Innovation Awards for its Interactive Investment Management (IIM) philosophy.

These awards celebrate the most...

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FROM OUR BLOG

4 Scariest Social Media Moments of the Year

Scariest Social Media MomentsHappy Halloween! In celebration of this spooky and scary holiday, we wanted to share our picks for 2013’s most terrifying social media moments.

We’re going to take you through a haunted house of terrible Facebook and Twitter mistakes that probably cost brands money, customers and their...

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FROM OUR BLOG

Digital Marketing Daydream: I Love NY

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FROM OUR BLOG

Five Social Media Habits to Leave Behind in 2015

Social Habits to Ditch in 2015

If you’re hoping to boost your social presence in 2015, you might want to let some of your 2014 habits go and develop new ones for success in the New Year. Check out these five tips from Rise’s social media team to help you move forward in 2015.

 

1. Stop Relying Solely on Facebook’s Organic...

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FROM OUR BLOG

Ushering in the “Age of the Influencer”

InfluencerEverywhere you turn today in the marketing world you’re beaten over the head with the adamant belief that we’re in the “age of the customer.” Marketing leaders argue that brands should tailor experiences to customer needs and advocate 1:1 interactions with consumers on social media and in person....

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FROM OUR BLOG

7 Digital Marketing Performance Boosters You Need To Be Investing In For 2015

Annual planning is well underway for many brands and no matter where you are in the development process, these seven key practices should be a big part of your 2015 strategy.  Click through below to see the tips aimed at helping you create marketing strategies that will boost your brand's...

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FROM OUR BLOG

Why Knowing Your Customer’s Profile Is Always The Right Thing To Do For Your Brand

Consumer on a LaptopAdvertising legend Bill Bernbach once said, “It is insight into human nature that is the key to the communicator’s skill.”

So why, then, do only 20 percent of marketers truly know their customers? According to a recent report from Yesmail Interactive & Gleanster, 80 percent of companies rely...

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Social Marketing Savants: What Your Brand Can Learn From Justin Bieber, the Boy King of Twitter

Justin BieberThe fact that Justin Bieber has more Twitter followers than your brand surprises absolutely no one at this point. He’s got a great voice, “pretty hair”, and caters to a fan base so diehard they’ve been known to riot at the slightest provocation or promise of a mall appearance. Obviously not...

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FROM OUR BLOG

4 Best Practices for Improving Email Deliverability

DeliverabilityIt’s a marketer’s worst nightmare: After spending days—or even weeks—developing the perfect email template and compiling a list of contacts, the messages automatically divert to the “Spam” folder. The unfortunate fact is, Gmail and other popular platforms often label authentic emails as spam, even...

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FROM OUR BLOG

Digital Shelf Domination

Digital Shelf SpaceYou walk into a local grocery store and decide it is time to restock your favorite cereal selections. Popular brand names are in your face as you stroll down the aisle – Frosted Flakes, Apple Jacks, Rice Krispies. Did this happen on accident? Were these brands randomly grouped together and...

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