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Paid Search/FeedPro

64% CONVERSION RATE INCREASE IN PAID SEARCH: ABT ELECTRONICS

Abt Electronics used Rise Interactive’s FeedPro® solution to improve the success rate in optimizing its product-specific campaigns in Paid Search. The company also achieved incremental gains in speed to market through automation versus traditional manual means.  Download the case study and learn more about FeedPro and the strategy Rise implemented for Abt.

MORE LEADS AT A LOWER COST: PROTECTION1

Protection 1 has seen immediate increased returns in Paid Search by switching to Rise Interactive to manage its campaigns. At the same time as the number of leads increased, the company has been able to achieve a lower cost-per-lead (CPL) versus what it was achieving with its prior agency relationship. Download the full PDF Case Study.

DALE CARNEGIE TRAINING: GOOGLE CAMPAIGN OPTIMIZER CASE STUDY

Over the past 100 years, Dale Carnegie Training grew from one person in New York City to a global company with franchises in 85+ countries. Powered by its well-known brand, Dale Carnegie’s multi-lingual website generates leads for franchisees around the world. Now the company needed to find a way to extend the reach of its online campaigns across the globe without a lot of hands-on effort. Click here to view the Google Case Study.

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Whether you're just starting out, need help with your existing presence or are looking to launch a brand new campaign, Rise Interactive has the team and expertise to help your company reach its Social Media goals.  With our integrated, data-driven method, the Rise team will help you create a targeted and strategic Social Media campaign to align with your goals and objectives for optimal performance.
 
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Banner advertising, display advertising, whatever you call it, Rise interactive is the company to turn to when looking for improved returns with your clients' online campaigns. Rise has a dedicated team of display marketing professionals who are experts in executing banner advertising campaigns that deliver exposure, traffic and conversions. Beyond our people is our technology, Trading Desk. Our Trading Desk...

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In our effort to stay at the cutting edge of Internet marketing, Rise Interactive is constantly monitoring and researching the dynamic industry. Our research and analysis inspires the development of new products and services and stimulates comments and suggestions that support our position as a thought leader. We often announce the launch of new offerings, our stance regarding the latest in Internet marketing, or news about our leadership and its...

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Outsourcing Your Inbound: When It’s Time To Bring In the Experts

It’s a jungle out there in the business world. Beyond the day-to-day challenges of running a company, there’s an additional—and sometimes seemingly insurmountable—hurdle to cross: marketing your business so that it can stand out and above the vast array of options laid out for consumers. Today’s...

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Brands with a Sense of Humor: Best April Fool’s Pranks of 2013

April Fools’ Day has become to pranks what the Super Bowl is to commercials—an opportunity for companies to have a bit of fun playing off of the humor and absurdities of popular culture. There were a ton of great pranks and jokes in 2013, sometimes at the expense of people who might not have been...

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How Advanced Marketing Attribution Can Improve Your Digital Marketing Efforts

Marketing Attribution CustomerChannel attribution is the process of assigning credit to a marketing channel for driving a conversion.  Any marketer worth their salary should be seeking to answer the question of what is really influencing customer conversions; the challenge is many are operating with blinders on owing to the use...

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Best Practices in Product Listing Ads

PLAsAccording to Google’s most recent research report, a customer who is exposed to both text ads and Product Listing Ads (PLA) is 83% more likely to convert than a consumer who is only exposed to text ads.

 

Product Listing Ads are the default ad format for Google Shopping. Different from paid text...

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Data can be a powerful tool, but it takes deep analytical expertise to transform numbers into actionable insights. Rise is built upon a quantitative foundation that is...

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Differentiation Through Information: How to Creatively Use Consumer Data

When Kellogg’s Pop Tarts marketing team began looking for artists to headline its Crazy Good Summer concert series this year, it didn’t refer to the latest Billboard 200 chart or solicit suggestions from friends on Facebook. Instead, the brand partnered with concert ticket seller Live Nation (which...

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Why Knowing Your Customer’s Profile Is Always The Right Thing To Do For Your Brand

Consumer on a LaptopAdvertising legend Bill Bernbach once said, “It is insight into human nature that is the key to the communicator’s skill.”

So why, then, do only 20 percent of marketers truly know their customers? According to a recent report from Yesmail Interactive & Gleanster, 80 percent of companies rely...

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