In our effort to stay at the cutting edge of Internet marketing, Rise Interactive is constantly monitoring and researching the dynamic industry. Our research and analysis inspires the development of new products and services and stimulates comments and suggestions that support our position as a thought leader. We often announce the launch of new offerings, our stance regarding the latest in Internet marketing, or news about our leadership and its strategic vision. Please use this section of the Web site to view all past announcements and check back often for new press releases and links to relevant industry articles.
Contact our Communications Manager Aaron Mays, or click here, if you would like to request an interview with a member of our leadership team.
May 1, 2013
eMarketer - Dynamic Pricing: What Retailers Need to Know About Competing in Real Time
“If [a retailer] can’t beat someone on a price, maybe their return policy is twice as long as one of their competitors. Maybe their next day shipping is free. The differentiator, the thing that makes you great, is what you need to make sure that your customer understands,” said Reid Valfer, associate director of search at Rise Interactive, a digital marketing agency.
April 29, 2013
Inc.com - Make Your Office a Fun Place to Work
Founder and CEO Jon Morris shares three tips on how to turn a regular office into a fun place to work.
April 1, 2013
Direct Marketing News - Which Iconic Luxury Automobile Brand Has the Drive to Finish First?
Senior SEO Manager Julie Perrigan and St. Internet Marketing Consultant Liz Bartek comment on car brands Cadillac and Lincoln.
April 1, 2013
Inc.com - Digital Marketing on a Shoestring
Founder and CEO Jon Morris writes about how start-ups can operate a digital marketing campaign on a small budget.
March 29, 2013
Upcity - Top 25 Inbound Marketing Articles of the Week: March 29, 2013
The article features Rise's blog post on optimization as one of the top 25 inbound marketing articles during the week of March 29.
March 29, 2013
Inc.com - 4 Tips to Dominate the Retail Pricing War
Founder and CEO Jon Morris talks with Alexander Rink of 360pi to outline four ways to dominate the retails pricing war.
March 25, 2013
Illinois Technology Association - ITA Spotlight: Rise Interactive
The article profiles Rise Interactive, highlighting its services, culture and proprietary technology.
March 20,2013
Technori - How Do You Turn a $10,000 Investment Into $20 Million in Sales? Ask Jon Morris.
Technori interviews Founder and CEO Jon Morris on how he built Rise Interactive.
February 28, 2013
Inc.com - Marketing Attribution: What You Need to Know
Founder and CEO Jon Morris interviews Paul Pellman, CEO of Adometry, about marketing attribution and how marketers can take advantage of it.
February 25, 2013
Inc.com - Perfect PR and SEO Relationship: 3 Tips
Founder and CEO Jon Morris writes about how collaboration between PR and SEO teams can lead to new content, better publicity and new business.
February 23,2013
WOMMA (All Things WOMM blog) - 10 Tips from WOMMfest 2013 with Rise Interactive
Communications Manager Aaron Mays provides ten tips on content marketing
February 14, 2013
Inc.com - Why Fewer Customers Will Help You Grow Faster
Founder and CEO Jon Morris explains how companies can sustain their growth.
February 8, 2013
CBS 2 Chicago - Some Employers Just Can't Fill Good Jobs
Jon Morris, founder and CEO of Rise Interactive, talks about the high demand for employees in the digital marketing industry
February 6, 2013
Rise Interactive Named a Winner at the 2013 Client Advisor Awards
Rise Interactive, a digital marketing agency in Chicago, today announced that it has been recognized as a winner of the 2013 Client Advisor Awards in the Mid-Size Professional Services Firm category.
February 1, 2013
Internet Retailer (The Search Marketing Guide)
Founder and CEO Jon MOrris talks about paid search ads on Bing.
January 29, 2013
Inc.com - 5 Tips Every Start-Up Should Follow
In his column, Founder and CEO Jon Morris shares five tips every start-up should follow
January 24, 2013
Advertising Age - Retailers Embrace Data Tools for Rapid-Fire Price Changes
The article discusses how digital agencies and retailers are embracing data tools in order to manage rapid changes in online prices. Rise Interactive is mentioned as one of several agencies that is leading this trend.
January 21, 2013
Crain's Chicago Business - Digital marketing jobs are on the rise
In Crain's Chicago Business, Founder and CEO Jon Morris comments on the jobs in the digital marketing industry
January 17, 2013
Inc.com - Death Wish? Discuss Politics in the Workplace
In his column, Founder and CEO Jon Morris explains why discussing politics in the workplace can hurt your company's culture.
January 2, 2013
The Christian Post (Bright Idea Blog)- Our New Year's Resolutions Reveal Our Priorities
The article features Rise's infographic on New Year's Resolutions
December 23, 2012
NBCChicago.com (Inc.Well blog) - Chicago's Startup Scene Knows How to Party
The article highlights holiday party photos from Chicago-based businesses. Rise Interactive is featured.
December 13, 2012
Rise Interactive Selected as a Finalist in 2013 Client Advisor Awards
Rise Interactive, a digital marketing agency in Chicago, today announced that it has been recognized as a finalist for the 2013 Client Advisor Awards in the Midsize Professional Services Firm category.
December 6, 2012
Inc.com - 3 Management Lessons From Pro Sports
In his column, Founder and CEO Jon Morris shares several management lessons that CEOs can learn from the pro sports industry.
December 4, 2012
Rise Interactive Partners with 360pi
Rise Interactive and 360pi, a competitive price intelligence company, unveil new partnership program aimed to help retailers increase sales and profit margins.
November 16, 2012
Inc.com - How CEOs Can Close the Skills Gap
In his column, Founder and CEO Jon Morris explains how CEOs and entrepreneurs can close the skills gap.
November 6, 2012
MediaPost Publications (Online Media Daily) - Obama Beats Romney In Online Political Ad Spend
The article features Rise Interactive’s analysis of the presidential candidates’ paid-search marketing campaigns.
November 6, 2012
Peoria Journal Star - E-marketing favored for the holidays
The article features Rise Interactive’s analysis of the presidential candidates’ paid-search marketing campaigns.
November 6, 2012
eMarketing and Commerce (eM+C Daily) - Obama vs. Romney: A Paid Search Marketing Matchup
In this edition of eM+C Daily, the newsletter features Rise Interactive’s paid search infographic and Founder/CEO Jon Morris’ bylined article, “Political Campaigns and Digital Marketing: Did They Miss the Mark?”.
November 5, 2012
Website Magazine - Political Campaigns & Digital Marketing: Did They Miss the Mark?
Founder and CEO Jon Morris writes about political campaigns and whether they have invested enough resources in their digital marketing campaigns.
November 4, 2012
Bloomberg - Brand Hijacking Means Romney’s Voters Confused With Obama
From the article: Obama and Romney have both spent on this form of advertising this year, according to estimates by Rise Interactive, a Chicago-based digital-marketing agency. Romney has paid for his information to appear when people search for “Barack Obama” and “Obama,” while Obama has paid for his results to appear when people search for “Mitt Romney.” The amount spent on these ads amounted to tens of thousands of dollars or less in the third quarter, according to Rise Interactive. That’s pocket change for campaigns with budgets upwards of about $2 billion combined for this election.
A syndicated version of this article appeared in The Washington Post, Newsday and The National.
October 31, 2012
HBG Health - Inspiration from CIW 2012: What Does This Tech Change Mean For Our Future?
The article highlights Rise Interactive’s 2012 Chicago Ideas Week session, “The Life of a Website.”
October 28, 2012
NBC 5 Chicago - Weekend Web: Rise Interactive
Founder and CEO Jon Morris talks about how FeedPro makes ads more relevant for consumers and clients. He also features an infographic on Obama and Romney’s paid search marketing, created by Account Executive Jean Zhang.
October 27, 2012
Crain’s Chicago Business - Which digital ads get clicks? AdGooroo can tell it
Founder and CEO Jon Morris talks about the success of AdGooroo, one of Rise’s partners.
October 25, 2012
Infographic Journal - Obama vs. Romney: A Paid Search Marketing Match-Up
Infographic Journal features an infographic on Obama and Romney’s paid search marketing, created by Account Executive Jean Zhang.
October 11, 2012
Senior Marketing Manager Phil Corbett writes about how companies can leverage Google+ in their B2B marketing efforts.
September 29, 2012
When Growth Brings Groans - Crain's Chicago Business
It's a good problem to have, but a fast-growing business can create some serious headaches. The most common? The need to add smart, capable, flexible employees—and rapidly. Read the full article featuring comments from Rise CEO, Jon Morris.
September 24, 2012
Mayor Emanuel announces 20 Chicago technology companies to create 2,000 new jobs
Rise CEO, Jon Morris, featured at Chicago Mayor's press conference discussing growth in Chicago technology.
Aug 30, 2012
Holiday Marketing: 8 Trending Tactics - MarketingSherpa
The holiday marketing season is rapidly approaching, and consumer marketers should be in the process of finalizing holiday strategies. Even though successful marketing tactics and strategies carry over from year-to-year, each season offers new wrinkles on old ideas and sometimes completely new marketing channels and technologies.
August 23, 2012
Rise Interactive Ranks No. 446 on the 2012 Inc. 500, Grows 844 Percent in Three Years
Chicago, August 23, 2012—Inc. magazine has ranked Rise Interactive (www.riseinteractive.com) No. 446 on its 31st annual Inc. 500|5000, an exclusive ranking of the nation's fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs. Rise Interactive ranked as the 50th fastest growing company in the Advertising & Marketing category, and the 19th fastest growing company in Chicago.
Aug 09, 2012 07:29 PM
Affiliate Marketing Fraud On Rise
Retail marketers running affiliate programs on their brand's Web site want to ensure they deliver to customers -- but a series of emerging fraudulent techniques has put managers like Wade Tonkin at Fanatics, which sells sports merchandise, on high alert.
Aug 06, 2012 07:21 PM
Chicago Ideas Week 2012 Schedule Released - NBC Chicago
Chicago Ideas Week is almost here again, the weeklong parade of intelligentsias and intelligentistas that will be holding talks, panels and generally using big words at venues all over our fair city...
July 17, 2012
Rise Interactive featured in Forrester Research report "The New Interactive Agency Landscape"
Rise Interactive was featured in the newly released Forrester Research report "The New Interactive Agency Landscape" by Jim Nail.
June 19, 2012
Rise Interactive Ranked 21st Fastest Growing Company in the Midwest
Five Elms Capital announced its inaugural class of Flyover50 award winners earlier this month, ranking Rise Interactive as the 21st fastest growing company in the Midwest. Five Elms Capital created the Flyover50 Awards to recognize strong companies for potential employees and customers in the middle of the country. In addition to making the list, Rise Interactive ranked as the third fastest growing company in the state of Illinois.
May 14, 2012 07:22 PM
Rise Interactive Approved to Become a Google Analytics Certified Partner
Rise Interactive today announced that it is entering into a strategic agreement with Google to become a Google Analytics™ Certified Partner (GACP). This designation makes Rise one of a select group of companies to achieve GACP distinction in North America.
May 11, 2012
Rise Interactive Named to Fortune’s Inner City 100
Leading Interactive Investment Management firm ranks No. 15 on the 2012 Fortune Inner City 100 Fortune Magazine and The Initiative for a Competitive Inner City (ICIC) have ranked Rise Interactive at #15 in the 2012 Inner City 100, a list of the fastest-growing inner city companies in the country.
April 12, 2012
Rise Interactive Named Finalist for 2012 ITA CityLIGHTS Award
Rise Interactive has been named a finalist in the 2012 Illinois Technology Association (ITA) CityLIGHTS awards. Its FeedPro Paid Search Solution ranked it as a finalist for the ITA CityLIGHTS New Concept Award category.
March 15, 2012
Rise Interactive Moves to New Corporate Headquarters
Rise Interactive moved into its new corporate headquarters at One South Wacker Drive, Suite 300, Chicago IL on March, 13. The move was in response to the rapid expansion of the company after years of strong growth and more than doubling of its staff in 2011.
November 17, 2010
MerchantAdvantage and Rise Interactive Announce Partnership
Streamlining Data Feed Technology and Account Management
October 24, 2011
Rise Interactive and NorthShore University HealthSystem Enter Digital Marketing Partnership
Rise Interactive, an Interactive Investment Management (IIM) firm, today announced a new digital marketing partnership with NorthShore University HealthSystem, a comprehensive, fully integrated, healthcare delivery system serving the Chicago region since 1891.
September 8, 2011
Rise Interactive Again Named to the Exclusive Inc. 500|5000
Leading Interactive Investment Management firm Ranks No. 505 on the 2011 Inc. 500|5000 with 670% 3-year growth rate
The Online Inventory Management CompanyComparison shopping engine (CSE) management is a daunting task that many e-commerce retailers have pushed to the back burner due to the time consuming work involved in reformatting product feeds, daily bid management and ensuring that feeds do not go stale.
Rise Interactive’s marketing online inventory management solution powered by MerchantAdvantage automates feed management and provides an...
“I’m doing everything right—but where are the returns?” is a classic lament of a frustrated website owner.
At Rise Interactive, the success of your Paid Search campaign is measured in one way: ROI. If your returns aren’t meeting your expectations, there’s a very good chance something is wrong.
When Rise begins managing a new client account, we immediately conduct a comprehensive Paid Search audit to...
Leading Link Building CompanyThe majority of our competitors focus on link building to help companies improve their positioning in the major search engines. Although we agree that this is important, we believe that the primary goal of link building should be to acquire high quality industry links to your site that will drive qualified traffic to your site.
By accomplishing the main goal of acquiring high quality links, our clients will...
The Social Media Company
Whether you're just starting out, need help with your existing presence or are looking to launch a brand new campaign, Rise Interactive has the team and expertise to help your company reach its Social Media goals. With our integrated, data-driven method, the Rise team will help you create a targeted and strategic Social Media campaign to align with your goals and objectives for optimal performance.
Social Media...
Rise Interactive’s Online Reputation Management services ensure user-generated content referencing client brands are constantly monitored and acted upon. Protecting and maintaining your company's brand image is a task that requires vigilance, management while implementing a proactive and reactive content creation strategy.
Given the fact that millions of consumers are actively participating in...
In our never ending mission to maximize ROI, Rise employs a multi-faceted internet marketing campaign to give our client’s the most bang for their marketing buck. That’s why we aren’t merely focused on generating leads for our clients. Instead, our goal is to drive qualified leads—quality traffic that leads to conversions.
Lead generation with Paid Search is a powerful and targeted means of...
The holiday season means big business for retailers, and this year looks to be cheerier than last. The National Retail Federation (NRF) projects holiday sales will increase 4.1 percent this year to a staggering $586.1 billion and the NRF’s Shop.org projects online holiday sales will increase 12...
Want an alternative to waking up at 4:00AM to stand in line on Black Friday?
Giving Tuesday, a day dedicated to giving back and creating awareness for philanthropic activities supporting nonprofit organizations, will celebrate its inauguration on Tuesday, November 27, 2012. Created by 92nd...
At Rise Interactive, we believe that increasing traffic and sales are not ends in themselves. The real goal is profits. Paid Search is a powerful tool for accomplishing this goal, but compelling ad copy, high click-through-rates, clever bidding strategies and great landing pages will only be effective if they are united under one, holistic ROI driven campaign.
At the end of the day, Paid Search is...
Display advertising is an important investment and must be treated as such, that is why it is critical to partner with a premier online ad exchange like the one offered by Rise Interactive. At Rise, we are able to provide online ad exchange services through our online media buying platform, Trading Desk. With Trading Desk you can improve the media buying process for the campaigns you manage by providing:
...
Guiding consumers through the eCommerce conversion funnel is no easy task: over the last six months, an average of 76% of sales are lost to shopping cart abandonment.
Find out how shopping cart abandonment presents companies with an opportunity to engage with customers in a relevant, helpful and meaningful way: http://bit.ly/121d50x
Get your #Google #Analytics IQ with our step-by-step guide: bit.ly/102J0bf
Rise Interactive
11 hours ago
Our technology, FeedPro, helps marketers maximize the efficiency of #paidsearch campaigns: bit.ly/ZZXPP9 #ppc
Rise Interactive
12 hours ago
