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In The News

In our effort to stay at the cutting edge of Internet marketing, Rise Interactive is constantly monitoring and researching the dynamic industry. Our research and analysis inspires the development of new products and services and stimulates comments and suggestions that support our position as a thought leader. We often announce the launch of new offerings, our stance regarding the latest in Internet marketing, or news about our leadership and its strategic vision. Please use this section of the Web site to view all past announcements and check back often for new press releases and links to relevant industry articles.

Contact our Senior Marketing Communications Manager Alexandra Taylor, or click here,  if you would like to request an interview with a member of our leadership team. 

 

In the News

April 11, 2014

Market Motive Interviews Rise Interactive

Web-based marketing training company Market Motive recently interviewed Brad Messinger, Rise Interactive's Director of Marketing. Check out the blog post and white paper they wrote about Rise.


April 7, 2014

Rise Interactive contributes to Linkdex SEO Now 2014 eBook

Rise Interactive's Associate Director of Search Reid Valfer and Associate Manager of SEO Justin Garvin contributed their SEO expertise to Linkdex's new 330+ page eBook, SEO Now 2014.


April 3, 2014

Rise Interactive awarded IAC Award for Best Healthcare Provider Online Campaign

Rise is thrilled to announce that our 'Sam and Friends' campaign with Miami Children's Hospital has won Best Healthcare Provider Online campaigns in the Internet Advertising Competition (IAC) Awards!


April 2, 2014

Rise Interactive named as finalist for 2014 Hot Companies and Best Products Awards

Rise has been selected as a finalist for the Network Products Guide's 9th annual IT Industry’s 2014 Hot Companies and Best Products Awards. Our work with Abt and FeedPro earned us a spot in the Best Deployment category.


March 31, 2014

Shorty Awards select NorthShore HealthSystem and Rise Interactive as Finalist for Best Use of Social Media in Healthcare

We’re honored to be 1 of 3 finalists for the Shorty Awards within the category of Best Use of Social Media in Healthcare! It’s exciting to see the great work coming out of our partnership with NorthShore HealthSystem highlighted on such a big stage. Click above to learn more about our submission.


March 21, 2014

Rise Interactive Selected as Finalist for the 2014 Optie Awards

Rise Interactive's website optimization work with Miami Children’s Hospital has earned us a finalist position for the "Most Dramatic Business Impact" category in the 2014 Optie Awards! A big thanks to Optimizely for the recognition!


March 6, 2014

Former Empire Today E-Commerce Executive Joins Rise Interactive

Rise Interactive announced that former senior digital leaderfrom Empire Today, Josh Zarov, joined Rise Interactive as Vice President ofTraffic Generation.


March 5, 2014

DIGIDAY – How To Make It As A Social Media Guru

Rise Interactive’s own, Ramon De Leon, was featured in Saya Weissman’s article in DIGIDAY where he discusses his savvy social media marketing strategies and techniques.


March 3, 2014

Rise Interactive earns 2nd Place in 2014 Digiday Retail Awards

Rise Interactive is honored to have snagged the second place spot for Digiday’s ‘Best Use of Data by a Retailer to Drive Sales’ with our client Abt Electronics.


February 13, 2014

Senior Technologist Joins Rise Interactive as VP of Innovation

Rise Interactive hires Brent Laufenberg who will lead the agency's innovation team and will focus on accelerating new product development for Rise and its clients.


January 29, 2014

Rise Interactive surpasses 100-employee mark

Rise Interactive celebrates passing the 100-employee milestone and joins the growing list of successful Chicago-born businesses.


January 27, 2014

Online Marketing Institute - Rise Interactive CEO makes list of Top 40 Strategists in Digital Marketing for 2014

Jon Morris, CEO of Rise Interactive, shares his insights with OMI as a member of their Top 40 Strategists in Digital Marketing for 2014 list.


January 16, 2014

Press Release – Senior Digital Marketer from Leading Financial Services Corporation Joins Rise Interactive

Rise Interactive announced that former senior digital leader at Discover Financial Services, Jeff Teitelbaum, joined Rise Interactive as Vice President of Account Management.


January 15, 2014

Inc.com – Why You Should Shift To An Agile Marketing Framework

Today's savvy marketers are moving away from a fixed or linear approach to executing marketing strategy and embracing an agile philosophy and framework.


View our archived links: 20132012, 2011

RiseFeed

FROM OUR BLOG

Digital Marketing Daydream: Cali Style

The Rise Team has been hard at work preparing for a visit to The Golden State for the Search Engine Strategies(SES) Expo and Forrester's Forum. With so much anticipation in the air, we couldn't help but let our minds drift off to wander those sunny California beaches. Even while daydreaming we...

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FROM OUR BLOG

Internet Retailer Conference & Exhibition: A Chicago-Style Recap

 

 

 

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FROM OUR BLOG

How Advanced Marketing Attribution Can Improve Your Digital Marketing Efforts

Marketing Attribution CustomerChannel attribution is the process of assigning credit to a marketing channel for driving a conversion.  Any marketer worth their salary should be seeking to answer the question of what is really influencing customer conversions; the challenge is many are operating with blinders on owing to the use...

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SOLUTIONS

Local Internet Marketing Services

Taking Local Search to the Max

As a leading local search company, Rise expertly crafts a targeted local search strategy to maximize our client’s ROI. With 70% of U.S. households using the internet as a source of information when shopping for local products and services, the growth and importance of local search is undeniable. That’s why optimizing your businesses for local markets can pay big dividends.

Despite the obvious gains, many businesses...

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FROM OUR BLOG

Top 5 Ways to Maximize Customer Acquisition and Increase Revenue Online

ecommerce shopping cart

Creating a successful online presence in order to gain new customers and increase sales isn’t a one-stop shop anymore. In fact, it never really was, and now that the Internet has opened up so many channels for social media, search engine marketing, SEO strategies and a variety of other realms...

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FROM OUR BLOG

One-Minute Explanation of Facebook’s New Video Ads

Facebook Video Ads Are ComingInescapable video ads are coming to a social network near you.  Here are all the details explained in one minute:

These days, it seems like Facebook newsfeeds are full of ads and recommended pages instead of the baby pictures and reposted Buzzfeed articles that we’re used to. It’s no secret...

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FROM OUR BLOG

10 Seconds to Make an Impression

You’ve probably heard of Snapchat; an app that allows users to share photos and videos with friends. You’re likely aware of the app’s defining feature; recipients are only able to view photos and videos for 10 second or less (a feature which lends itself to some fairly illicit uses). What you...

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SOLUTIONS

Testing & Optimization

 

Return on Testing & Optimization

  • Equip marketing teams to act on facts, rather than intuition, buzzwords or hunches
  • Ensure that all content delivers an optimal user experience 
  • Identify areas for improvement by implementing A/B or multivariate testing
  • Increase conversion rates through actionable insights

 

Why Rise

Rise is laser-focused on statistically relevant results and quantifiable returns. We...

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FROM OUR BLOG

“Undo Changes” Added to AdWords

Everyone makes mistakes. Google AdWords just made it a lot easier to fix these mistakes with a new feature in its Change History reports. Now, for simple changes such as budget and bid adjustments, you can simply press the ‘Undo Changes’ button:

Undo Your Changes

After clicking the button, which looks eerily...

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FROM OUR BLOG

Differentiation Through Information: How to Creatively Use Consumer Data

When Kellogg’s Pop Tarts marketing team began looking for artists to headline its Crazy Good Summer concert series this year, it didn’t refer to the latest Billboard 200 chart or solicit suggestions from friends on Facebook. Instead, the brand partnered with concert ticket seller Live Nation (which...

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