In our effort to stay at the cutting edge of Internet marketing, Rise Interactive is constantly monitoring and researching the dynamic industry. Our research and analysis inspires the development of new products and services and stimulates comments and suggestions that support our position as a thought leader. We often announce the launch of new offerings, our stance regarding the latest in Internet marketing, or news about our leadership and its strategic vision. Please use this section of the Web site to view all past announcements and check back often for new press releases and links to relevant industry articles.
April 11, 2014
April 7, 2014
Rise Interactive's Associate Director of Search Reid Valfer and Associate Manager of SEO Justin Garvin contributed their SEO expertise to Linkdex's new 330+ page eBook, SEO Now 2014.
April 3, 2014
Rise is thrilled to announce that our 'Sam and Friends' campaign with Miami Children's Hospital has won Best Healthcare Provider Online campaigns in the Internet Advertising Competition (IAC) Awards!
April 2, 2014
Rise has been selected as a finalist for the Network Products Guide's 9th annual IT Industry’s 2014 Hot Companies and Best Products Awards. Our work with Abt and FeedPro earned us a spot in the Best Deployment category.
March 31, 2014
We’re honored to be 1 of 3 finalists for the Shorty Awards within the category of Best Use of Social Media in Healthcare! It’s exciting to see the great work coming out of our partnership with NorthShore HealthSystem highlighted on such a big stage. Click above to learn more about our submission.
March 21, 2014
Rise Interactive's website optimization work with Miami Children’s Hospital has earned us a finalist position for the "Most Dramatic Business Impact" category in the 2014 Optie Awards! A big thanks to Optimizely for the recognition!
March 6, 2014
Rise Interactive announced that former senior digital leaderfrom Empire Today, Josh Zarov, joined Rise Interactive as Vice President ofTraffic Generation.
March 5, 2014
Rise Interactive’s own, Ramon De Leon, was featured in Saya Weissman’s article in DIGIDAY where he discusses his savvy social media marketing strategies and techniques.
March 3, 2014
Rise Interactive is honored to have snagged the second place spot for Digiday’s ‘Best Use of Data by a Retailer to Drive Sales’ with our client Abt Electronics.
February 13, 2014
Rise Interactive hires Brent Laufenberg who will lead the agency's innovation team and will focus on accelerating new product development for Rise and its clients.
January 29, 2014
Rise Interactive celebrates passing the 100-employee milestone and joins the growing list of successful Chicago-born businesses.
January 27, 2014
Jon Morris, CEO of Rise Interactive, shares his insights with OMI as a member of their Top 40 Strategists in Digital Marketing for 2014 list.
January 16, 2014
Rise Interactive announced that former senior digital leader at Discover Financial Services, Jeff Teitelbaum, joined Rise Interactive as Vice President of Account Management.
January 15, 2014
Today's savvy marketers are moving away from a fixed or linear approach to executing marketing strategy and embracing an agile philosophy and framework.
The Rise Team has been hard at work preparing for a visit to The Golden State for the Search Engine Strategies(SES) Expo and Forrester's Forum. With so much anticipation in the air, we couldn't help but let our minds drift off to wander those sunny California beaches. Even while daydreaming we...
Channel attribution is the process of assigning credit to a marketing channel for driving a conversion. Any marketer worth their salary should be seeking to answer the question of what is really influencing customer conversions; the challenge is many are operating with blinders on owing to the use...
As a leading local search company, Rise expertly crafts a targeted local search strategy to maximize our client’s ROI. With 70% of U.S. households using the internet as a source of information when shopping for local products and services, the growth and importance of local search is undeniable. That’s why optimizing your businesses for local markets can pay big dividends.
Despite the obvious gains, many businesses...
Creating a successful online presence in order to gain new customers and increase sales isn’t a one-stop shop anymore. In fact, it never really was, and now that the Internet has opened up so many channels for social media, search engine marketing, SEO strategies and a variety of other realms...
Inescapable video ads are coming to a social network near you. Here are all the details explained in one minute:
These days, it seems like Facebook newsfeeds are full of ads and recommended pages instead of the baby pictures and reposted Buzzfeed articles that we’re used to. It’s no secret...
You’ve probably heard of Snapchat; an app that allows users to share photos and videos with friends. You’re likely aware of the app’s defining feature; recipients are only able to view photos and videos for 10 second or less (a feature which lends itself to some fairly illicit uses). What you...
Rise is laser-focused on statistically relevant results and quantifiable returns. We...
Everyone makes mistakes. Google AdWords just made it a lot easier to fix these mistakes with a new feature in its Change History reports. Now, for simple changes such as budget and bid adjustments, you can simply press the ‘Undo Changes’ button:
After clicking the button, which looks eerily...
When Kellogg’s Pop Tarts marketing team began looking for artists to headline its Crazy Good Summer concert series this year, it didn’t refer to the latest Billboard 200 chart or solicit suggestions from friends on Facebook. Instead, the brand partnered with concert ticket seller Live Nation (which...