Home About RISE Leadership Jon Morris

Jon Morris

Founder and CEO

Jon Morris is the Founder and CEO of Rise Interactive. Morris started Rise as a self-funded company with $10,000, transforming the agency into a multi-million dollar business in eight years. Under Morris’ leadership, Rise has experienced tremendous growth, receiving recognition from the City of Chicago, Inc. Magazine, Five Elms Capital, Built in Chicago, Fortune Magazine and The Initiative for a Competitive Inner City.

Before founding Rise, he managed the internet marketing department for Ketchum Directory Advertising where he received three industry excellence awards from the Yellow Pages Integrated Media Association. Before that, Morris founded Net Traffic, which was recognized by ChannelSeven.com as one of the top interactive agencies in the U.S.

As an emerging leader in the digital marketing industry, Morris regularly shares his expertise as a guest speaker. He has presented on main stages and at workshops and webinars for organizations such as Search Marketing Expo, Search Engine Strategies, American Marketing Association, The University of Chicago Booth School of Business, Northwestern University’s Kellogg School of Management, Online Marketing Summit, iStrategy, and Vistage.

Morris is also a regular columnist for Inc.com. In his column Rise Above It, he displays his thought leadership with articles covering business and digital marketing topics. He is also an Adjunct Professor at the University of Chicago Booth School of Business.

Morris earned an MBA with high honors from the University of Chicago Booth School of Business and a bachelor's degree from Kenyon College.

RiseFeed

FROM OUR BLOG

Digital Marketing University: Tips for Marketing in Higher Education

Butler BulldogThe Internet has redefined and, in many cases, restructured higher education. Low-cost, online universities and free MOOCs (Massive Open Online Courses) are giving students more options than just attending traditional, four-year universities. But the Web hasn’t just changed the student-teacher...

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SOLUTIONS

eCommerce Consulting Services

The eCommerce Paid Search Solution Company

At Rise Interactive, we believe that increasing traffic and sales are not ends in themselves. The real goal is profits. Paid Search is a powerful tool for accomplishing this goal, but compelling ad copy, high click-through-rates, clever bidding strategies and great landing pages will only be effective if they are united under one, holistic ROI driven campaign.

At the end of the day, Paid Search is an...

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FROM OUR BLOG

Brands & Thought Leaders That are Rocking Twitter

Hashtag AwesomeBrands have been turning to Twitter to connect with consumers since the platform’s inception, spewing out 140-character missives in an attempt to catch the attention of the social network’s growing user base. Unfortunately, many brands fail to recognize that Twitter gives them the ability to do...

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FROM OUR BLOG

Help From Hova: What Digital Marketers Can Learn From Jay-Z

Woman Listening to MusicIt’s that connection that can give consumers a reason to buy and support your brand. To see innovative marketing campaigns in action, you don’t have to look any further than the music industry. In a marketplace where music is freely available to anyone with an internet connection, musicians are...

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FROM OUR BLOG

Best Practices in Product Listing Ads

PLAsAccording to Google’s most recent research report, a customer who is exposed to both text ads and Product Listing Ads (PLA) is 83% more likely to convert than a consumer who is only exposed to text ads.

 

Product Listing Ads are the default ad format for Google Shopping. Different from paid text...

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SOLUTIONS

Testing & Optimization

 

Return on Testing & Conversion Rate Optimization

  • Equip marketing teams to act on facts, rather than intuition, buzzwords or hunches
  • Ensure that all content delivers an optimal user experience 
  • Identify areas for improvement by implementing A/B or multivariate testing
  • Increase conversion rates through actionable insights

 

Why Rise

Rise is laser-focused on statistically relevant results and...

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FROM OUR BLOG

Extend Your Brand’s Online Presence with Influencer Marketing

Consumers are inundated with digital advertisements on a daily basis, whether they are scrolling through their Facebook feeds, reading an article from the New York Times or watching a video on YouTube. However, as advertisers have become increasingly persistent, consumers have lost their trust in...

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FROM OUR BLOG

WGN’s Nancy Loo Speaks at Rise Interactive

As a part of Rise Interactive's ongoing staff enrichment series AMPLIFY, WGN Morning News reporter and 2013 Social Media Person of the Year Nancy Loo came by our offices today and let us in on some of the secrets of her phenomenal social media success.

 


Nancy Loo, also known by her Chicago...

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FROM OUR BLOG

Showrooming: The Good, The Bad, and How Digital Marketers can Use It to Their Advantage

While standing in your store, a customer is thinking about purchasing your product. However, before making the final decision, they decide to take one last step: do a bit more research on their smartphone. In seconds, they can view dozens of product reviews and competitor pricing, some of which is...

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FROM OUR BLOG

Differentiation Through Information: How to Creatively Use Consumer Data

When Kellogg’s Pop Tarts marketing team began looking for artists to headline its Crazy Good Summer concert series this year, it didn’t refer to the latest Billboard 200 chart or solicit suggestions from friends on Facebook. Instead, the brand partnered with concert ticket seller Live Nation (which...

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