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Interactive Investment Management (IIM)

The Pioneers in IIM

What is Interactive Investment Management, or IIM?

The landscape has changed in the world of marketing, and metrics and measurement matter. Today's marketing leaders are being asked to "take a number" - meaning commit to certain revenue dollars. Marketing is tasked with increasing revenue and while there are many opportunities for you, especially in the interactive space, you need to make sure you have a grasp of the entire portfolio of options and which ones will provide you with the greatest return.

In comes IIM. By working with our clients and understanding their goals we open up the entire interactive portfolio, including technology, training and services and operate as the investment manager for the CMO. IIM is about taking a channel and technology neutral approach and providing our clients with a diversified plan to enable them to achieve optimal ROI. By not being bound to a rigid plan, Interactive Investment Managers can truly operate in the best interest of their clients.

At the end of the day marketing is about business, your business and how you can make it stronger and more profitable.  In short, marketing is about ROI – getting the best return on investment that you can for your marketing dollars. At Rise, we believe that IIM is the future of online marketing.

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FROM OUR BLOG

Marketing-palooza: How To Show Off Your Brand At Music Festivals

Music Festival MarketingThere are places that you expect to find long lines of people waiting at music festivals: the entrance, the porta-potties and the beer tents, just to name a few. What may surprise you are the large groups of people queued up in front of brand activations; the areas within a music festival where...

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SOLUTIONS

PPC Audits and Analysis

The Leading Paid Search Audit Company

“I’m doing everything right—but where are the returns?” is a classic lament of a frustrated website owner.

At Rise Interactive, the success of your Paid Search campaign is measured in one way: ROI. If your returns aren’t meeting your expectations, there’s a very good chance something is wrong.

When Rise begins managing a new client account, we immediately conduct a comprehensive Paid Search audit to see how...

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FROM OUR BLOG

“Undo Changes” Added to AdWords

Everyone makes mistakes. Google AdWords just made it a lot easier to fix these mistakes with a new feature in its Change History reports. Now, for simple changes such as budget and bid adjustments, you can simply press the ‘Undo Changes’ button:

Undo Your Changes

After clicking the button, which looks eerily...

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FROM OUR BLOG

Digital Shelf Domination

Digital Shelf SpaceYou walk into a local grocery store and decide it is time to restock your favorite cereal selections. Popular brand names are in your face as you stroll down the aisle – Frosted Flakes, Apple Jacks, Rice Krispies. Did this happen on accident? Were these brands randomly grouped together and...

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SOLUTIONS

Comparison Shopping Engines

The Online Inventory Management Company

Comparison shopping engine (CSE) management is a daunting task that many e-commerce retailers have pushed to the back burner due to the time consuming work involved in reformatting product feeds, daily bid management and ensuring that feeds do not go stale.

Rise Interactive’s marketing online inventory management solution powered by MerchantAdvantage automates feed management and provides an experienced...

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FROM OUR BLOG

4 Scariest Social Media Moments of the Year

Scariest Social Media MomentsHappy Halloween! In celebration of this spooky and scary holiday, we wanted to share our picks for 2013’s most terrifying social media moments.

We’re going to take you through a haunted house of terrible Facebook and Twitter mistakes that probably cost brands money, customers and their...

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FROM OUR BLOG

Best Practices in Product Listing Ads

PLAsAccording to Google’s most recent research report, a customer who is exposed to both text ads and Product Listing Ads (PLA) is 83% more likely to convert than a consumer who is only exposed to text ads.

 

Product Listing Ads are the default ad format for Google Shopping. Different from paid text...

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SOLUTIONS

Rise Trading Desk

Your Online Ad Exchange Company

Display advertising is an important investment and must be treated as such, that is why it is critical to partner with a premier online ad exchange like the one offered by Rise Interactive. At Rise, we are able to provide online ad exchange services through our online media buying platform, Trading Desk. With Trading Desk you can improve the media buying process for the campaigns you manage by providing:

Improved...

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FROM OUR BLOG

Top 5 Ways to Maximize Customer Acquisition and Increase Revenue Online

ecommerce shopping cart

Creating a successful online presence in order to gain new customers and increase sales isn’t a one-stop shop anymore. In fact, it never really was, and now that the Internet has opened up so many channels for social media, search engine marketing, SEO strategies and a variety of other realms...

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SOLUTIONS

Mobile Search Marketing

Full Service Mobile Search Company

Rise Interactive stands at the forefront of the Paid Search industry, offering our clients real solutions for maximizing their ROI in this ever-changing climate. Today, mobile searches are rapidly becoming a tool of the masses with almost half of U.S. mobile users owning a Smartphone. In fact, since 2011, mobile searches have quadrupled and now account for over 14% of all search clicks from Google. At Rise we...

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