Home About RISE Interactive Investment Management (IIM)

Interactive Investment Management (IIM)

Rise Interactive Investment Management

In the not so distant past, marketers were making multi-million dollar decisions based on gut instinct.  There was a time when marketers’ responsibilities ended at creating engaging, compelling pieces of output. The old adage that “marketers knew that 50% of their marketing budget was working, but didn’t know which 50%,” actually was acceptable. As savvy, data-equipped marketers, we would like to think that those days are long gone.
 

Rise Interactive Investment Management

But with the proliferation of marketing channels and the exorbitant amount of data now available, many marketers are struggling to convert data into action, which is a big problem when the marketplace is noisier, and customers are more demanding, than ever before. Given the never-ending ways for marketers to invest their budget, and the additional responsibility on driving returns, many marketers lacked the right tools or resources to understand the greatest areas of opportunity.
 
Rise Interactive understood this gap and set out to help marketers make smarter investment decisions. Our ‘Interactive Investment Management’ (IIM) philosophy introduces the ability to allocate marketing dollars more effectively and enables marketers to shift budgets faster to maximize return on investments.  In fact, IIM is modeled after an industry with decades of experience using data to make investment decisions in near real-time: the financial sector. Rise saw the efficiency and effectiveness in which analysts in the sector could garner information, reach insights and conclusions, and shift investments accordingly, and thought that marketers should be able to do the same. So as a portfolio manager would, Rise crafted an approach that looks at the entire marketing investment.  It puts client dollars into the areas of greatest opportunity and into channels that drive the greatest returns.  This philosophy helps marketers better understand their customers, deliver more relevant experiences, and allocate marketing dollars effectively.

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Brush up on Black Friday and Cyber Monday

The two biggest shopping days of the year are right around the corner and it is important for marketers to be prepared. Check out these shopping statistics to know where to focus your preparation efforts for Black Friday and Cyber Monday:
 

Black FridayBlack Friday

  • $12.3...

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  1. Getting a better...

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We are proud and excited to say that out of an astounding 552 nominees, Rise Interactive has been selected as one of the Top 100 Finalists still in the running for the 13th annual Chicago Innovation Awards for its Interactive Investment Management (IIM) philosophy.

These awards celebrate the most...

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CEO of Zappos, Tony Hsieh, invests $350 Million to Revitalize Downtown Las Vegas

 
 

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Over the last five to seven years, brands have hopped aboard the social media train. With hopes of gaining fans and followers, they jumped right in with little information about the measurements that truly mattered and the right approach for using it. I mean, look at this tweet from Whole Foods, (a...

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RISE SOCIAL MEDIA
RISE SOCIAL MEDIA