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Interactive Investment Management (IIM)

The Pioneers in IIM

What is Interactive Investment Management, or IIM?

The landscape has changed in the world of marketing, and metrics and measurement matter. Today's marketing leaders are being asked to "take a number" - meaning commit to certain revenue dollars. Marketing is tasked with increasing revenue and while there are many opportunities for you, especially in the interactive space, you need to make sure you have a grasp of the entire portfolio of options and which ones will provide you with the greatest return.

In comes IIM. By working with our clients and understanding their goals we open up the entire interactive portfolio, including technology, training and services and operate as the investment manager for the CMO. IIM is about taking a channel and technology neutral approach and providing our clients with a diversified plan to enable them to achieve optimal ROI. By not being bound to a rigid plan, Interactive Investment Managers can truly operate in the best interest of their clients.

At the end of the day marketing is about business, your business and how you can make it stronger and more profitable.  In short, marketing is about ROI – getting the best return on investment that you can for your marketing dollars. At Rise, we believe that IIM is the future of online marketing.

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FROM OUR BLOG

One-Minute Explanation of Facebook’s New Video Ads

Facebook Video Ads Are ComingInescapable video ads are coming to a social network near you.  Here are all the details explained in one minute:

These days, it seems like Facebook newsfeeds are full of ads and recommended pages instead of the baby pictures and reposted Buzzfeed articles that we’re used to. It’s no secret...

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FROM OUR BLOG

Brand Alchemy: How To Turn Negative Consumer Reviews Into Golden Opportunities

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FROM OUR BLOG

What the New Gmail Means for Email Marketing Campaigns

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FROM OUR BLOG

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SOLUTIONS

Rise Trading Desk

Your Online Ad Exchange Company

Display advertising is an important investment and must be treated as such, that is why it is critical to partner with a premier online ad exchange like the one offered by Rise Interactive. At Rise, we are able to provide online ad exchange services through our online media buying platform, Trading Desk. With Trading Desk you can improve the media buying process for the campaigns you manage by providing:

Improved...

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FROM OUR BLOG

One-Minute Explanation of the Google Hummingbird Search Algorithm Update

Google Hummingbird

Google announced its Hummingbird Search Algorithm Update on September 26th. Here are the details, explained in one minute:

 

Hummingbird is the new search algorithm that Google uses to sort through its information and web pages, in the hopes of returning relevant answers that meet today’s...

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SOLUTIONS

International Marketing

International Search Marketing Services

In today’s global market, your company needs an experienced search marketing agency with an international presence. With offices in Chicago and Costa Rica and an expanding international network of partner agencies, Rise Interactive is uniquely positioned to meet your global search marketing needs. Whether you are a U.S. firm providing products or services globally or a foreign company targeting Internet...

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FROM OUR BLOG

Top-Notch Testing Techniques from IMLS

The Internet Marketing Leadership Series(IMLS) is coming to Chicago this Thursday, Feburary 27th. At IMLS: Mad Men to Math Men, attendees will learn about the transformation from yesterday's Mad Men to today's Math Men and how to best leverage data to make smarter and more impactful marketing...

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FROM OUR BLOG

How Advanced Marketing Attribution Can Improve Your Digital Marketing Efforts

Marketing Attribution CustomerChannel attribution is the process of assigning credit to a marketing channel for driving a conversion.  Any marketer worth their salary should be seeking to answer the question of what is really influencing customer conversions; the challenge is many are operating with blinders on owing to the use...

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FROM OUR BLOG

Digital Marketing Daydream: Cali Style

The Rise Team has been hard at work preparing for a visit to The Golden State for the Search Engine Strategies(SES) Expo and Forrester's Forum. With so much anticipation in the air, we couldn't help but let our minds drift off to wander those sunny California beaches. Even while daydreaming we...

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