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Interactive Investment Management (IIM)

The Pioneers in IIM

What is Interactive Investment Management, or IIM?

The landscape has changed in the world of marketing, and metrics and measurement matter. Today's marketing leaders are being asked to "take a number" - meaning commit to certain revenue dollars. Marketing is tasked with increasing revenue and while there are many opportunities for you, especially in the interactive space, you need to make sure you have a grasp of the entire portfolio of options and which ones will provide you with the greatest return.

In comes IIM. By working with our clients and understanding their goals we open up the entire interactive portfolio, including technology, training and services and operate as the investment manager for the CMO. IIM is about taking a channel and technology neutral approach and providing our clients with a diversified plan to enable them to achieve optimal ROI. By not being bound to a rigid plan, Interactive Investment Managers can truly operate in the best interest of their clients.

At the end of the day marketing is about business, your business and how you can make it stronger and more profitable.  In short, marketing is about ROI – getting the best return on investment that you can for your marketing dollars. At Rise, we believe that IIM is the future of online marketing.

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SOLUTIONS

Mobile Search Marketing

Full Service Mobile Search Company

Rise Interactive stands at the forefront of the Paid Search industry, offering our clients real solutions for maximizing their ROI in this ever-changing climate. Today, mobile searches are rapidly becoming a tool of the masses with almost half of U.S. mobile users owning a Smartphone. In fact, since 2011, mobile searches have quadrupled and now account for over 14% of all search clicks from Google. At Rise we...

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FROM OUR BLOG

The CIA Sends Its First Tweet

Although The White House has been tweeting since April 2009 and @NASA since December 2007, The Central Intelligence Agency today gave its voice a digital identity and started tweeting.

The CIA’s first tweet is off to the moon (no pun intended @NASA) 

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FROM OUR BLOG

Marketing-palooza: How To Show Off Your Brand At Music Festivals

Music Festival MarketingThere are places that you expect to find long lines of people waiting at music festivals: the entrance, the porta-potties and the beer tents, just to name a few. What may surprise you are the large groups of people queued up in front of brand activations; the areas within a music festival where...

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FROM OUR BLOG

Outsourcing Your Inbound: When It’s Time To Bring In the Experts

It’s a jungle out there in the business world. Beyond the day-to-day challenges of running a company, there’s an additional—and sometimes seemingly insurmountable—hurdle to cross: marketing your business so that it can stand out and above the vast array of options laid out for consumers. Today’s...

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SOLUTIONS

Search Marketing Services

Full Service Search Marketing Company

Rise Interactive staff is often times referred to as “Search Marketing Nerds.”  The reason is that we have a true mastery of each component of search engine marketing.  We have experience helping some of the world’s largest B2C and B2B brands with the most complicated e-commerce, lead generation and branding search marketing programs.

No matter where you are looking to improve traffic, mobile, local or...

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SOLUTIONS

Email Marketing

The Email Marketing Company

Rise Interactive is a leading Email Marketing Company dedicated to providing customized solutions designed to increase ROI. Our email marketing services can help your company strategize, create and execute large-scale Email Marketing campaigns. We create unique, targeted lists through sourcing your businesses’ internal emails along with integrating information acquired from brokerage services and our strategic...

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FROM OUR BLOG

One-Minute Explanation of Facebook’s New Video Ads

Facebook Video Ads Are ComingInescapable video ads are coming to a social network near you.  Here are all the details explained in one minute:

These days, it seems like Facebook newsfeeds are full of ads and recommended pages instead of the baby pictures and reposted Buzzfeed articles that we’re used to. It’s no secret...

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FROM OUR BLOG

One-Minute Explanation of the Google Hummingbird Search Algorithm Update

Google Hummingbird

Google announced its Hummingbird Search Algorithm Update on September 26th. Here are the details, explained in one minute:

 

Hummingbird is the new search algorithm that Google uses to sort through its information and web pages, in the hopes of returning relevant answers that meet today’s...

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FROM OUR BLOG

“Undo Changes” Added to AdWords

Everyone makes mistakes. Google AdWords just made it a lot easier to fix these mistakes with a new feature in its Change History reports. Now, for simple changes such as budget and bid adjustments, you can simply press the ‘Undo Changes’ button:

Undo Your Changes

After clicking the button, which looks eerily...

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FROM OUR BLOG

Brands with a Sense of Humor: Best April Fool’s Pranks of 2013

April Fools’ Day has become to pranks what the Super Bowl is to commercials—an opportunity for companies to have a bit of fun playing off of the humor and absurdities of popular culture. There were a ton of great pranks and jokes in 2013, sometimes at the expense of people who might not have been...

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Rise Interactive
14 hours ago

Rise Interactive
14 hours ago