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Interactive Investment Management (IIM)

Rise Interactive Investment Management

In the not so distant past, marketers were making multi-million dollar decisions based on gut instinct.  There was a time when marketers’ responsibilities ended at creating engaging, compelling pieces of output. The old adage that “marketers knew that 50% of their marketing budget was working, but didn’t know which 50%,” actually was acceptable. As savvy, data-equipped marketers, we would like to think that those days are long gone.
 

Rise Interactive Investment Management

But with the proliferation of marketing channels and the exorbitant amount of data now available, many marketers are struggling to convert data into action, which is a big problem when the marketplace is noisier, and customers are more demanding, than ever before. Given the never-ending ways for marketers to invest their budget, and the additional responsibility on driving returns, many marketers lacked the right tools or resources to understand the greatest areas of opportunity.
 
Rise Interactive understood this gap and set out to help marketers make smarter investment decisions. Our ‘Interactive Investment Management’ (IIM) philosophy introduces the ability to allocate marketing dollars more effectively and enables marketers to shift budgets faster to maximize return on investments.  In fact, IIM is modeled after an industry with decades of experience using data to make investment decisions in near real-time: the financial sector. Rise saw the efficiency and effectiveness in which analysts in the sector could garner information, reach insights and conclusions, and shift investments accordingly, and thought that marketers should be able to do the same. So as a portfolio manager would, Rise crafted an approach that looks at the entire marketing investment.  It puts client dollars into the areas of greatest opportunity and into channels that drive the greatest returns.  This philosophy helps marketers better understand their customers, deliver more relevant experiences, and allocate marketing dollars effectively.

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FROM OUR BLOG

The Future of Ebooks

ebooksAt the Financial Times Digital Media Conference this April, Richard Waters explained that three or four years ago, ebooks were simply seen as a “cute little backwater.” In terms of sales, Waters was right—in 2008,ebooks comprised only 1 percent of all trade publishing revenue, and even faced a...

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The Online Advertising Company

With any online advertising initiative you want to ensure you are doing things as efficiently as possible while getting the best possible returns on your spend. With Trading Desk coupled with access to industry leading display experts you can be assured that we will be working to secure the best returns possible.

Our technology and people will give you access to 12 billion available impressions across 90% of...

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FROM OUR BLOG

WGN’s Nancy Loo Speaks at Rise Interactive

As a part of Rise Interactive's ongoing staff enrichment series AMPLIFY, WGN Morning News reporter and 2013 Social Media Person of the Year Nancy Loo came by our offices today and let us in on some of the secrets of her phenomenal social media success.

 


Nancy Loo, also known by her Chicago...

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FROM OUR BLOG

How to Utilize Crowdsourcing in Your Brand’s Digital Marketing Strategy

CrowdsourcingThe development of creative work that represents your brand is an important step in exposing your message to the public. In the past, this meant sitting through meetings with advertising agencies and marketing companies, trying to communicate your ideas and goals to their creative staff. While...

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FROM OUR BLOG

How Google Conversational Search Can Change Search Marketing

Google Conversational Search Microphone

People have been speaking to—or yelling at—their computers for years, but thanks to the rise of voice recognition technology, search marketing is about to join the conversation. At last month’s I/O developer conference, Google demoed a conversational search feature that allows the search...

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FROM OUR BLOG

Running Your Digital Strategy like an NCAA Football Team

Deciding on a cohesive digital strategy can be quite confusing, and it can be easy to overlook the importance of one segment. However, it is vital to use multiple channels together for their different strengths to beat out your competition.  Similarly, in NCAA football, having a team...

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FROM OUR BLOG

Viewability in Sight for Display Advertisers

Digital ViewImpressions have recently proven to be a large topic of debate within the Display Advertising industry, mostly due to their lack of concrete measurability when compared to clicks. Advertisers are constantly looking for better ways to clearly determine what a valid display ad impression is and how...

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FROM OUR BLOG

5 Steps To Higher Converting Landing Pages

Landing Page ConfusionYour competitors are getting smarter and fiercer. More and more companies are learning why conversion rate optimization is the game changer in online marketing. Don’t fall behind! Here are the top things to test on your landing pages to skyrocket the number of leads and sales you generate from the...

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FROM OUR BLOG

Best Practices in Product Listing Ads

PLAsAccording to Google’s most recent research report, a customer who is exposed to both text ads and Product Listing Ads (PLA) is 83% more likely to convert than a consumer who is only exposed to text ads.

 

Product Listing Ads are the default ad format for Google Shopping. Different from paid text...

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FROM OUR BLOG

Brands with a Sense of Humor: Best April Fool’s Pranks of 2013

April Fools’ Day has become to pranks what the Super Bowl is to commercials—an opportunity for companies to have a bit of fun playing off of the humor and absurdities of popular culture. There were a ton of great pranks and jokes in 2013, sometimes at the expense of people who might not have been...

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Rise Interactive
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Rise Interactive
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