What is Interactive Investment Management, or IIM?
The landscape has changed in the world of marketing, and metrics and measurement matter. Today's marketing leaders are being asked to "take a number" - meaning commit to certain revenue dollars. Marketing is tasked with increasing revenue and while there are many opportunities for you, especially in the interactive space, you need to make sure you have a grasp of the entire portfolio of options and which ones will provide you with the greatest return.
In comes IIM. By working with our clients and understanding their goals we open up the entire interactive portfolio, including technology, training and services and operate as the investment manager for the CMO. IIM is about taking a channel and technology neutral approach and providing our clients with a diversified plan to enable them to achieve optimal ROI. By not being bound to a rigid plan, Interactive Investment Managers can truly operate in the best interest of their clients.
At the end of the day marketing is about business, your business and how you can make it stronger and more profitable. In short, marketing is about ROI – getting the best return on investment that you can for your marketing dollars. At Rise, we believe that IIM is the future of online marketing.
With any online advertising initiative you want to ensure you are doing things as efficiently as possible while getting the best possible returns on your spend. With Trading Desk coupled with access to industry leading display experts you can be assured that we will be working to secure the best returns possible.
Our technology and people will give you access to 12 billion available impressions across 90% of...
Rise Interactive’s Online Reputation Management services ensure user-generated content referencing client brands are constantly monitored and acted upon. Protecting and maintaining your company's brand image is a task that requires vigilance, management while implementing a proactive and reactive content creation strategy.
Given the fact that millions of consumers are actively participating in...
Leading Link Building CompanyThe majority of our competitors focus on link building to help companies improve their positioning in the major search engines. Although we agree that this is important, we believe that the primary goal of link building should be to acquire high quality industry links to your site that will drive qualified traffic to your site.
By accomplishing the main goal of acquiring high quality links, our clients will...
As a leading local search company, Rise expertly crafts a targeted local search strategy to maximize our client’s ROI. With 70% of U.S. households using the internet as a source of information when shopping for local products and services, the growth and importance of local search is undeniable. That’s why optimizing your businesses for local markets can pay big dividends.
Despite the obvious gains, many...
The Social Media Company
Whether you're just starting out, need help with your existing presence or are looking to launch a brand new campaign, Rise Interactive has the team and expertise to help your company reach its Social Media goals. With our integrated, data-driven method, the Rise team will help you create a targeted and strategic Social Media campaign to align with your goals and objectives for optimal performance.
Social Media...
Full Service SEO CompanyRise Interactive is a proven SEO company that has helped increase the return on investment for some of the largest companies in the world. We have experience in the most complicated aspects of search engine optimization and are always looking for the next challenge. To help us stay ahead of other SEO companies, we consistently invest in technology and license applications, as well as test and research new cutting...
The Email Marketing CompanyRise Interactive is a leading Email Marketing Company dedicated to providing customized solutions designed to increase ROI. Our email marketing services can help your company strategize, create and execute large-scale Email Marketing campaigns. We create unique, targeted lists through sourcing your businesses’ internal emails along with integrating information acquired from brokerage services and our strategic...
Display advertising is an important investment and must be treated as such, that is why it is critical to partner with a premier online ad exchange like the one offered by Rise Interactive. At Rise, we are able to provide online ad exchange services through our online media buying platform, Trading Desk. With Trading Desk you can improve the media buying process for the campaigns you manage by providing:
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What the Google Panda and Penguin updates mean for digital marketers, explained in one minute:
PENGUIN
Goal: to identify sites with questionable SEO tactics.
Targets: low-quality links including unnatural inbound links, a high number of site-wide inbound links, aggressive internal...
PPC Services. Better Insights. Better Reporting. Better Results.Rise is the Paid Search Company for numerous national brands, spending millions of media dollars each year. Through our rigorous setup process, our Paid Search marketing consultants ensure all relevant search queries are captured; driving traffic to Paid Search text ads and landing pages that are as targeted as possible to the keyword searched. By creating this linear experience...
Did you attend the Internet Retailer Conference & Expo (IRCE) this year in Chicago?
Check out our recap of the social media presence of the show in our new infographic: http://bit.ly/14deNbe
