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Interactive Investment Management (IIM)

Rise Interactive Investment Management

In the not so distant past, marketers were making multi-million dollar decisions based on gut instinct.  There was a time when marketers’ responsibilities ended at creating engaging, compelling pieces of output. The old adage that “marketers knew that 50% of their marketing budget was working, but didn’t know which 50%,” actually was acceptable. As savvy, data-equipped marketers, we would like to think that those days are long gone.
 

Rise Interactive Investment Management

But with the proliferation of marketing channels and the exorbitant amount of data now available, many marketers are struggling to convert data into action, which is a big problem when the marketplace is noisier, and customers are more demanding, than ever before. Given the never-ending ways for marketers to invest their budget, and the additional responsibility on driving returns, many marketers lacked the right tools or resources to understand the greatest areas of opportunity.
 
Rise Interactive understood this gap and set out to help marketers make smarter investment decisions. Our ‘Interactive Investment Management’ (IIM) philosophy introduces the ability to allocate marketing dollars more effectively and enables marketers to shift budgets faster to maximize return on investments.  In fact, IIM is modeled after an industry with decades of experience using data to make investment decisions in near real-time: the financial sector. Rise saw the efficiency and effectiveness in which analysts in the sector could garner information, reach insights and conclusions, and shift investments accordingly, and thought that marketers should be able to do the same. So as a portfolio manager would, Rise crafted an approach that looks at the entire marketing investment.  It puts client dollars into the areas of greatest opportunity and into channels that drive the greatest returns.  This philosophy helps marketers better understand their customers, deliver more relevant experiences, and allocate marketing dollars effectively.

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In our effort to stay at the cutting edge of Internet marketing, Rise Interactive is constantly monitoring and researching the dynamic industry. Our research and analysis inspires the development of new products and services and stimulates comments and suggestions that support our position as a thought leader. We often announce the launch of new offerings, our stance regarding the latest in Internet marketing, or news about our leadership and its...

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Burst eMagazine

Burst is a monthly electronic publication produced by Rise Interactive. Subscribe today and join over 5,000+ digital marketing professionals in receiving exclusive content from Rise. Get the most valuable, need-to-know stories carefully selected by our industry expert analysts.

Please fill out this form to receive your free monthly subscription to Burst:

 


Below is a taste of some of the great features Burst offers to subscribers:

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Key Takeaways

  1. Getting a better...

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Just when marketing companies were starting to master the promotional benefits of social networking sites, a new trend is introducing an entirely new approach to social media advertising. The boom of Vine, YouTube and Instagram Video has marketing agencies examining how they can use social network...

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Creative Marketing Services

Creative That Converts
 

Why Rise

At Rise, our data-driven approach is fundamental to all practices, including the creative process. Our team is just as comfortable in Excel as they are in Creative Suite, with a laser focus on using information to inform design. The goal is to develop marketing creative that is relevant, compelling, and measurable – shifting the focus from pretty pictures to dynamic and personalized experiences for customers.

The result? ...

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80 senior marketing leaders gathered in New York City this month for the Internet Marketing Leadership Series. They shared 10 ingredients for cooking up a content marketing strategy that converts. Check out the list here:

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10 Essential Ingredients for a Content Marketing Strategy That Converts

10 Essential Ingredients for a Content Marketing Strategy That Converts

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