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Since 2004, Rise Interactive has been providing results for our clients by fully understanding their goals and matching them with our channel expertise and analytics knowledge in a philosophy we call Interactive Investment Management (IIM).

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FROM OUR BLOG

What Does Google’s New Mobile-Friendly Update Mean for Your SEO?

As digital marketers, we all know the importance of Google’s elusive algorithm in our SEO efforts, as well as the fact it’s constantly changing. While some of these changes are minor and don’t have a noticeable impact on digital marketing strategies, others are worth taking the time to understand...

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FROM OUR BLOG

What Your Paid Search Strategy Can Learn from the Stock Market

In the financial world, the faster one can achieve a position in the market, the better potential outcome there is for a return on investment. It is common practice to follow the moving average, which is a lagging indicator based on past prices. So what happens if you look at Google Adwords like a...

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FROM OUR BLOG

Spice Up Your Digital Strategy: A Recipe for Mastering Your Digital Marketing Mix

As a leading digital marketing agency, a significant portion of our time is dedicated to developing digital marketing strategies for our clients. Given that we are in the beginning months of 2015, this is a great time to revisit what it takes to develop a well thought-out strategy. 

First off, you...

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FROM OUR BLOG

We’ve Expanded! Take a Look Inside Rise’s New Space

2015 has been a year of exceptional growth for Rise. While we've already achieved many milestones, I'm personally most excited about our recent office expansion. Not only because we had a best-in-class team of architects and consultants on the project, but because it's a testament to the great work...

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Digital Marketing Daydream: I Love NY

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FROM OUR BLOG

Navigating the Native Advertising Waters

According to a recent Association of National Advertisers survey, 63 percent of respondents said they plan to increase spend on native advertising this year. BI Intelligence estimates that spending on native ads will reach $7.9 billion in 2015 and increase to $21 billion by 2018.

In the...

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FROM OUR BLOG

CEO of Zappos, Tony Hsieh, invests $350 Million to Revitalize Downtown Las Vegas

 
 

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FROM OUR BLOG

The Path to Pants: A Story of Attribution

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Content that Converts Part 3: Measuring the Success of Data-Driven Content

Measuring Success

You’ve done a lot of the heavy lifting at this point- investing in data informed design to make your content contextually relevant and investing in distribution, or connections, to get your message into the hands of the right people. However, with that investment comes responsibility to find...

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FROM OUR BLOG

3 Ways Brands Can Reach Customers During the Super Bowl

Super Bowl 2015

It’s no secret: The Super Bowl is the most-watched program on American television every single year. An estimated 112 million people tuned in for last year’s game between the Denver Broncos and the Seattle Seahawks, according to the International Business Times. For those who aren’t footballs...

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