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Since 2004, Rise Interactive has been providing results for our clients by fully understanding their goals and matching them with our channel expertise and analytics knowledge in a philosophy we call Interactive Investment Management (IIM).

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FROM OUR BLOG

Outsourcing Your Inbound: When It’s Time To Bring In the Experts

It’s a jungle out there in the business world. Beyond the day-to-day challenges of running a company, there’s an additional—and sometimes seemingly insurmountable—hurdle to cross: marketing your business so that it can stand out and above the vast array of options laid out for consumers. Today’s...

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FROM OUR BLOG

Differentiation Through Information: How to Creatively Use Consumer Data

When Kellogg’s Pop Tarts marketing team began looking for artists to headline its Crazy Good Summer concert series this year, it didn’t refer to the latest Billboard 200 chart or solicit suggestions from friends on Facebook. Instead, the brand partnered with concert ticket seller Live Nation (which...

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FROM OUR BLOG

Shark Tank Feeding Frenzy (Infographic)

It’s Shark Tank Week! The hit show’s season premiere airs next Friday, September 20th. Here at Rise, getting into the Shark Tank festivities was best accomplished by putting our industry-leading analytics skills to work. Our analysts pried open the jaws of these sharks and collected data to...

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FROM OUR BLOG

How Google Conversational Search Can Change Search Marketing

Google Conversational Search Microphone

People have been speaking to—or yelling at—their computers for years, but thanks to the rise of voice recognition technology, search marketing is about to join the conversation. At last month’s I/O developer conference, Google demoed a conversational search feature that allows the search...

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SOLUTIONS

PPC Audits and Analysis

The Leading Paid Search Audit Company

“I’m doing everything right—but where are the returns?” is a classic lament of a frustrated website owner.

At Rise Interactive, the success of your Paid Search campaign is measured in one way: ROI. If your returns aren’t meeting your expectations, there’s a very good chance something is wrong.

When Rise begins managing a new client account, we immediately conduct a comprehensive Paid Search audit to see how...

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SOLUTIONS

Interactive Investment Management (IIM)

Rise Interactive Investment Management

In the not so distant past, marketers were making multi-million dollar decisions based on gut instinct.  There was a time when marketers’ responsibilities ended at creating engaging, compelling pieces of output. The old adage that “marketers knew that 50% of their marketing budget was working, but didn’t know which 50%,” actually was acceptable. As savvy,...

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FROM OUR BLOG

Content Marketing for Optimizing Lead Generation

In general, marketing has always faced the challenge of definitively quantifying its value to a company’s earnings, whether it is justifying an exorbitant media buy for a Super Bowl spot or stating the case for a lengthy mobile promotion. The task of directly attributing sales to specific...

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FROM OUR BLOG

One Minute Explanation of Google’s Panda & Penguin Updates for Digital Marketers

What the Google Panda and Penguin updates mean for digital marketers, explained in one minute:

Google Panda and Penguin Updates

PENGUIN

Goal: to identify sites with questionable SEO tactics.

Targets: low-quality links including unnatural inbound links, a high number of site-wide inbound links, aggressive internal...

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FROM OUR BLOG

4 Scariest Social Media Moments of the Year

Scariest Social Media MomentsHappy Halloween! In celebration of this spooky and scary holiday, we wanted to share our picks for 2013’s most terrifying social media moments.

We’re going to take you through a haunted house of terrible Facebook and Twitter mistakes that probably cost brands money, customers and their...

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FROM OUR BLOG

Digital Marketing Daydream: I Love NY

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