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Since 2004, Rise Interactive has been providing results for our clients by fully understanding their goals and matching them with our channel expertise and analytics knowledge in a philosophy we call Interactive Investment Management (IIM).

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FROM OUR BLOG

Google Author Rank and the Importance of Content Marketing

Google Author RankThere was a time when the best way to gain attention for a piece of writing, art or video was simply to make the best product possible. Then came the first 10 years of Internet search engines, when the limitations of computer algorithms made it impossible to get content noticed without stuffing it...

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FROM OUR BLOG

One-Minute Explanation of Google’s Panda 4.0

Panda 4.0Panda 4.0

On May 20th, Matt Cutts announced on Twitter that Google was rolling out Panda 4.0.  Although Panda generally has rolling-updates on a monthly basis, this is a major update and Google is officially calling it Panda 4.0. The job of Panda is to filter out sites with bad or “thin” content....

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FROM OUR BLOG

Take Your Affiliate Marketing Program Off Autopilot

Acquisition Channels

According to a June 2014 eMarketer report, nearly half of US online retailers name affiliate programs as their most effective customer acquisition channel and believe the channel generates valuable new customers.  Because affiliate is performance based, there are tremendous advantages from a...

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How Can Universities Get a Passing Grade on Their Marketing?

Can universities earn a passing grade?It’s no secret that college-bound high-schoolers rely on digital media to find and compare universities. For this reason, it has never been more important for colleges to establish a strong online presence with plenty of digital resources.

According to the New York Times, private colleges have had...

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3 Ways Brands Can Reach Customers During the Super Bowl

Super Bowl 2015

It’s no secret: The Super Bowl is the most-watched program on American television every single year. An estimated 112 million people tuned in for last year’s game between the Denver Broncos and the Seattle Seahawks, according to the International Business Times. For those who aren’t footballs...

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Shark Tank Feeding Frenzy (Infographic)

It’s Shark Tank Week! The hit show’s season premiere airs next Friday, September 20th. Here at Rise, getting into the Shark Tank festivities was best accomplished by putting our industry-leading analytics skills to work. Our analysts pried open the jaws of these sharks and collected data to...

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WGN’s Nancy Loo Speaks at Rise Interactive

As a part of Rise Interactive's ongoing staff enrichment series AMPLIFY, WGN Morning News reporter and 2013 Social Media Person of the Year Nancy Loo came by our offices today and let us in on some of the secrets of her phenomenal social media success.

 


Nancy Loo, also known by her Chicago...

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The Path to Pants: A Story of Attribution

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Video Optimization Best Practices for YouTube

YouTube Upload Optimization

As more and more consumers adopt the “unplugged” lifestyle of consuming their TV and video content via their wireless devices and the internet, brands are scrambling to ramp-up their digital video strategy. Predictions from eMarketer show that digital video spend will increase $5 billion annually...

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4 Proven Ways to Gain Followers on Twitter

Gathering Twitter Followers

What do Katy Perry, Justin Bieber and Barack Obama all have in common? According to Twitaholic, they all make up the list of the three most popular personalities on Twitter.

Topping the chart at number one is Perry with more than 56 million followers, and Obama falls in third place, after...

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