Web Analytics Implementation
Rise takes a comprehensive, goal-oriented approach to web analytics platform implementation. Our team works to understand a brand’s business goals and assesses relevant data (events, channels, behaviors) that need to be captured to effectively measure digital asset performance. We then identify areas of opportunity and design custom solutions for platform selection, configuration, and tracking mechanism implementation to capture events and goals aligned with key performance indicators. Our team ensures clients have the necessary data points to measure and understand how customers are interacting with and experiencing marketing campaigns throughout their digital journeys, across channels, digital experiences, and devices.
Rise works to bridge the gap between online and offline data to establish a comprehensive understanding of the customer journey. By evaluating brands’ back-end transactional databases, we are able to connect digital top-of-funnel interactions with bottom-of-funnel sales and transactional data to drive actionable insights for measuring and propelling company and marketing performance.
Our technical experts are certified, experienced, and able to deliver analytics solutions across all major web analytics, testing, personalization, customer relationship management, and email platforms including Google Analytics, Adobe Analytics (Omniture Site Catalyst), Google Optimize, Adobe Target, Optimizely, Salesforce Marketing Cloud, Pardot, Marketo, and more.