Blog

We're perpetual learners with an innate curiosity and a desire to educate. Browse our blog to see what our experts are talking about, and for insights on the latest digital marketing trends impacting your business.

5 Lessons from TikTok World 2021

Making the Big Advertising Algorithms Work for You

There's an Alert for That: The Healthcare Marketer's Edition

There are a handful of obstacles we hear about from healthcare brands. Our teams at Rise knew we could solve these challenges—and many others—in real time by building the right data infrastructure and data mining capabilities. Enter: Connex Alerts. Read More

Connex® Technology Now Includes Expanded Collection of Marketplaces and Retail Media Networks

iOS 15 Mail Privacy Protection: How to Adapt Your Email Marketing Strategy

With iOS 15, Apple has announced the implementation of Mail Privacy Protection. This update will affect users who opt into the service and who use the Apple Mail app (regardless of which email service they use) on any device using iOS 15, iPadOS 15, and MacOS Monterey. Read More

Healthcare Marketing Leaders: Invest in Your Digital Front Door

VIDEO | 3 Paid Social Testing Opportunities for Holiday

There's an Alert for That: The B2B Marketer's Edition

There are a handful of obstacles we hear about from B2B brands. Our teams at Rise knew we could solve these challenges—and many others—in real time by building the right data infrastructure and data mining capabilities. Enter: Connex Alerts. Read More

VIDEO | The Next Era of the CMO: Ditching “Brand” and “Performance” Marketing

The Next Era of the CMO is Here: Are You Ready For It?

In the face of change and disruption, many people become overwhelmed by the uncertainty of the moment. But for me, I feel excitement. Change means an opportunity to do things differently, be better, and innovate. The marketing industry is in one of those transformational moments right now. Those who understand how to adapt and aggressively pursue their vision have a unique window of time to sprint ahead.

Developing a Cross-Marketplace Prioritization Strategy

As digital marketing channels continue to expand, retail media networks predict ad revenue will increase by as much as 75% on marketplaces. That is a significantly more competitive landscape for brands selling products online, making every decision that much more important. Read More