Blog

We're perpetual learners with an innate curiosity and a desire to educate. Browse our blog to see what our experts are talking about, and for insights on the latest digital marketing trends impacting your business.

Digital Marketer's Guide to Connected TV

How to Approach Competitor Search Term Management

Whether you’re marketing B2B or B2C, to the education or finance industries, or chasing leads or revenue, your non-brand keywords are going to appear for search queries that include you...

Know Your Marketplace Choices and Make Growth-Minded Decisions

Closing the Loop on Patient Acquisition

Throughout the many years Rise has worked with healthcare providers, we’ve witnessed a major shift from brand-focused marketing to targeted patient acquisition. As consumers are expose...

Healthcare Marketers: Check Your Vitals

The Future of Retail & eCommerce: Q&A with Women at Rise

According to a recent Harvard Business Review study, women on average make 94% of home furnishing decisions, 92% in vacations, 91% in homes, 60% in automobiles and 51% in consumer electronics. And you can find similar stats just about anywhere you look. Read More

There’s an Alert for That: Why We Built Connex Alerts

Text Ads vs. Shopping Ads: The Power of an Integrated Search Approach

One of the largest challenges that eCommerce-focused brands face is understanding how to leverage all the different types of advertising that traditional search engines offer. More specifically, when should a brand invest in shopping ads vs. text ads? Read More

Taking a Business-First Approach to Media Management

Most marketers recognize a rookie to the craft when they see one: a big ideater with little regard for goals and objectives in their campaigns. While marketing experts know that defining KPIs is essential pre-work to any campaign, true marketing leaders will know which KPIs are worth tracking. Read More

Leads-to-Revenue Checklist for Marketers

To benchmark your current efforts, use this checklist as a guide for opportunities to make your digital marketing program even more effective and revenue oriented.

Your iOS 14.5 Questions - Answered

On April 20 in a press release about new products, Apple sneakily embedded major news for the future of privacy: iOS 14.5 is coming next week. Among its updates is a significant change for digital marketers: App Tracking Transparency. Read More

Marketers’ Call: Connecting Digital Media Performance to Phone Conversions

We’ve seen the digital world transform quickly in recent years. As consumers, we’re fortunate that most everything we need is one click away. As marketers, however, the seemingly disparate ways that consumers can interact with our brand can feel overwhelming. Read More