PRIVACY POLICY

Last Updated:  October 22, 2018

Rise Interactive Media & Analytics, LLC (“Rise”, “we”, “our” and “us”) understands the importance of your privacy. This Privacy Policy describes Rise’s practices relating to the collection, use, and disclosure of information it obtains (i) while providing advertising, marketing, and related services to third parties (the “Services”) and (ii) from users of its website www.riseinteractive.com (the “Website”). By visiting the Website, a website, mobile app, or software application of one of our clients, or any other website or application where notice of Rise’s activities is provided (each a “Site,” collectively the “Sites”), you agree to be bound to the terms of this Privacy Policy. If you have any questions regarding this Privacy Policy or Rise’s information practices in general, please see the Contact Us section of this Privacy Policy for contact details.

Information Collected

Rise collects information, including personal information, as part of our business practices. We collect information in the following ways:

Information Provided Directly by You

Rise collects information directly from you when you choose to provide it to us, our clients, or our partners. For example, Rise collects personal information when you choose to submit to us by using the Contact Us form (or similar forms) on the Website, or if you contact us via telephone or social media.

Information Automatically Collected from You

Rise uses various technologies to automatically gather information about you and your activities as you interact with the advertisements, the Website, the Sites and their content. These technologies include browser cookies, device identifiers, web and mobile beacons, single pixel images, JavaScript tags, and similar technologies to track browsing history and other behavior. We use information collected through these technologies to collect, analyze, and segment data from the Sites and other sources to help us provide more effective advertising. For example, we may use data that is available from public or commercial sources and combine it with other data we have collected or received about a user or the user’s device.

Due to the variance in privacy laws from place to place, information collected automatically may or may not be considered personal information where you are.

Information Received from Our Clients

Rise receives information, including personal information, from our clients to perform the Services. Information we receive from our clients may include names, addresses, email addresses, and social media handles. Some of the personal information collected has been de-identified or “scrubbed” in order to render it anonymous. Rise is in compliance with the online industry’s self-regulatory rules pertaining to the collection and use of non-HIPAA related healthcare information. Rise will only collect sensitive health care information when a user consents or opts in to such collection.

How We Use the Information

Rise uses the personal information it receives for the following purposes:

  • For internal purposes, including marketing of our products and services.
  • Rise uses the personal information we receive from clients or partners to deliver more relevant marketing communications, and other lawful purposes related to our provision of the Services.
  • Rise, our third party service providers, our clients, and our partners may use the information we collect for a number of marketing or advertising purposes, including “Interest-Based Advertising.” The goal of Interest-Based Advertising is to deliver more relevant marketing messages and advertisements based upon an individual’s online activities and interests.
  • Rise, our third party service providers, and our partners gather information about your online activities from your interaction with advertisements, across the Sites and other internet sites or mobile apps, and supplement such information with information from clients or third parties (such as parties that perform web analytics) in order to make inferences about your consumer and other interests. We then use this information to create customized advertising campaigns for our clients, as well as for other marketing-related purposes.
  • Rise may combine information with data collected or received from other sources to create a database of consumer and other data (i.e., “aggregated data”), and to use such aggregated data for a variety of purposes, including for unrelated advertising, marketing, and analytical activities.
  • Rise may use your personal information to respond to inquiries or address any comments you may have.
  • If you are a customer of Rise, we may use your personal information to create and manage your account, fulfill any contractual obligations we may have with you, or to provide you with information about our Services.


Rise is not responsible for, and, with limited exceptions, does not control, the collection of data from third party sources. If you wish to opt out of the collection of your information by third parties, you must contact those parties directly.

Information Sharing and Disclosure

Rise may share, transfer, and disclose information to business partners, sub-contractors, advertising networks, analytics providers, and search information providers. Rise may also share your information with third party service providers that we use to help us operate our business (such as cloud hosted services like Amazon Web Services) or perform activities on our behalf (such as sending newsletters or surveys).

Rise may share, transfer and disclose the information (including information in aggregate form) to third parties who may use such information for their own business or marketing purposes. Rise employs third party companies and individuals to facilitate our provision of the Services and to perform related services such as web-analytics and database management. Rise may share information to track the performance and effectiveness of advertising or marketing campaigns, and for determining contractually-owed payments.

Rise does not sell or share your personal information with unaffiliated third parties without your consent. Rise uses personal information for a number of client-authorized purposes, such as reporting on the effectiveness of advertising campaigns and connecting a user’s online information with offline customer data supplied by the client, and customizing the advertisements delivered to those users. Rise also uses the anonymous aspects of personal information, such as gender and geographic location, in connection with marketing to other users.

In the event Rise is acquired by or merged with another company, we reserve the right to transfer or assign the information, including personal information, we have collected from you as part of such merger, acquisition, sale, or other change of control.

We reserve the right to use and disclose any information about or relating to you, including any personal information, to third parties without your consent if we reasonably believe that such action is necessary to: (1) comply with a court order, search warrant, subpoena, or other legal process; (2) to comply with legal, regulatory, or administrative requirements of any governmental authorities; (3) otherwise fulfill a government or law enforcement request for information; (4) establish, defend or exercise our legal rights; (5) protect or defend our subsidiaries and affiliates, and all of their respective officers, directors, employees, attorneys, agents, contractors, licensors, and partners, in connection with any actual or alleged legal action, claim or dispute; (6) respond to claims that any posting or other content of the Sites violates the rights of third parties, including without limitation providing information necessary to satisfy the notice and counter-notice procedures pursuant to the Digital Millennium Copyright Act; (7) in an emergency, to protect the health and safety of our Site’s users or the general public; or (8) enforce compliance with our Terms and Conditions or other contractual obligations.

Rise’s services are constantly evolving, and we reserve the right to use information that we collect for other legal purposes that are consistent with this Privacy Policy, even if not specifically described herein.

Legal Basis for Processing Personal Information

The legal basis for Rise’s processing your personal information depends on where you are located, the specific personal information, and the context in which the information was obtained.

If you are a resident of the European Union, Rise will typically only collect your personal information where we have your consent to do so, where the personal information is necessary to perform a contract with you, or where the legitimate interests of our processing your personal information outweighs your data privacy interests. Rise may also have a legal obligation to collect and process your personal information in certain situations. Should this arise and we ask you to provide personal information, we will make it clear at the relevant time and advise you as to whether the provision of your personal information is mandatory.

If you have any questions or would like more information about the legal basis for processing personal information, please see the Contact Us section of this Privacy Policy for contact details.

Your Data Privacy Rights

You have certain rights relating to your personal information. These may include the right to request access to the data we hold about you, or obtain a copy your personal information, to request that your personal information is erased or inaccurate information is corrected. You may also have the right to ask us to restrict how we process your personal information, or to withdraw your consent to our processing of your personal information. As laws differ globally, your privacy rights vary depending on where you are located.

You have the option to opt out of Rise’s collection and use of your information for Interest-Based Advertising purposes by emailing [email protected]. Please note that your opt out choice is applied only to the browser from which you make the choice. You may also opt out of the collection of Interest-Based Advertising data by members of the Digital Advertising Alliance by visiting the Consumer Choice Page at www.aboutads.info/choices, and from members of the Network Advertising Initiative by visiting www.networkadvertising.org/choices.

If you would like to exercise any of your applicable data privacy rights, please see the Contact Us section of this Privacy Policy for contact details.

Rise responds to requests to exercise data privacy rights in accordance with the applicable privacy laws. In situations where Rise is processing your personal information exclusively on behalf of a client, applicable privacy laws may required us to forward the request to our client.

European Union Residents
European Union residents have certain data privacy rights. In addition to the opt-out choice detailed above, European Union residents have the following rights:

  • The right to request access to the personal information we have collected from you
  • The right to request any inaccurate personal information relating to you is corrected
  • The right to request we delete your personal information
  • The right to restrict processing of your personal information
  • The right to withdraw your consent to our processing your personal information
  • The right to request portability of your personal information


If you would like to exercise any of your data privacy rights, please see the Contact Us section of this Privacy Policy for contact details.

California Residents
California residents have certain data privacy rights. In addition to the opt-out choice detailed above, California residents have the following rights:

1. The right to request that Rise disclose:

  • What personal information we have collected from you
  • What categories of personal information we have collected from you
  • What sources we have collected the personal information from
  • The purpose we have for collecting the personal information
  • The categories of third parties with whom the personal information has been shared


2. The right to request we delete any personal information we have collected from you (provided Rise does not need the personal information to detect security incidents and protect against fraudulent behavior or comply with a legal obligation)

3. The right to opt-out of the sale of your personal information

If you would like to exercise any of your data privacy rights, please see the Contact Us section of this Privacy Policy for contact details. 

Transfer of Data

The information we collect from you will be transferred to entities located in countries outside of the European Economic Area, including the United States. If you would like more information about this process and the safeguards applied, please see the Contact Us section of this Privacy Policy for contact details.

Retention of Personal Information

Rise retains personal information (including aggregated data) only for as long as needed for the purposes described in this Privacy Policy, or for such other period as may be permitted or required by law. Rise will dispose of all paper and electronic documents containing personal information that is no longer needed.

Data Security

Rise takes steps to maintain the security of its network and protect the online and other information in our possession, during both data collection and data storage. For example, our servers are protected by reasonable physical and electronic security measures. Since the internet is not a 100% secure environment, the storage and communication of personal information can never be completely secure. There is a potential that a third party not under the control of Rise may unlawfully intercept or access data, including personal information. We therefore cannot and do not guarantee or warrant that information that you transmit to us, or any communications conducted on or through the Website, is or will be totally secure. You acknowledge and assume the risk when communicating with us that security of your online information may be compromised.

Cookies

Rise uses cookies and similar tracking technologies. You can learn more about our use of cookies and similar tracking technologies by visiting our Cookie Policy. You may change your privacy preferences regarding the use of cookies and similar technologies through your personal browser. You may set your browser to block certain cookies, require your consent before a cookie is placed in your browser, or block all cookies.

"Do Not Track" Signals

Some web browsers may give you the ability to enable a “Do Not Track” setting that sends a special signal to the websites you encounter while web browsing that you do not want to have your online activities tracked. These features are not yet uniform, and Rise does not respond to web or mobile “Do Not Track” signals at this time. If we do so in the future, we will update this Privacy Policy to describe how we respond to such signals.

Children

Rise does not knowingly collect and does not wish to obtain personal information or other information from individuals under the age of 16. We also do not knowingly solicit or contact children under the age of 16, and we do not knowingly allow children under the age of 16 to use the Website. If we are notified of the receipt of personal information from an individual under the age of 16, or otherwise become aware of this, we will take reasonable steps to delete that information in accordance with applicable law. If you are the parent or guardian of a child under the age of 16, and you believe your child has provided personal information without your consent that you would like us to delete, please see the Contact Us section of this Privacy Policy for contact details.

Online Industry Self-Regulation

Rise self-regulates pursuant to the Digital Advertising Alliance’s principles applicable to Interest-Based Advertising, to the extent our activities are covered by such principles. For more information about the Digital Advertising Alliance, the self-regulatory principles and the AdChoices program relating to privacy and Interest-Based Advertising, please see the Digital Advertising Alliance’s website, www.digitaladvertisingalliance.org/. Information about the Network Advertising Initiative’s Code of Conduct and its members can be found at www.networkadvertising.org/.

Updates to This Privacy Policy

Rise reserves the right to modify this Privacy Policy at any time by posting the updated policy on the Website. The date this Privacy Policy was last updated can be found at the top of this page.

Contact Us

Questions regarding this Privacy Policy or Rise’s information practices in general may be directed to [email protected]. You can submit requests to exercise your data privacy rights via email to [email protected] or in writing to Rise Interactive Media & Analytics, LLC, One South Wacker Drive, Suite 300, Chicago, IL 60606, Attn: Legal Department.