Mobile App Analytics
In a space crowded with technologies and platform options, Rise’s analytics team focuses on delivering mobile app analytics solutions that meet brands’ unique business needs. In alignment with our standard approach, we start with understanding our clients’ business goals and mobile digital assets to assess, advise, and consult on mobile app analytics platform selection. We then design, configure, and implement solutions that address these needs, and develop reports to measure the performance of marketing campaigns and mobile app experience efficiency.
Unlike the always-connected online universe, marketers face a different framework and set of challenges with app analytics. What started with mobile phone and tablet apps has now evolved to over-the-top (OTT) boxes such as Apple TV, Roku TV, and Amazon Fire, and continues to grow. Our team of experts possesses deep technical understanding of the app universe, development frameworks, and software development kits critical to creating measurement solutions. Rise uniquely integrates digital channels with app analytics to help our clients gain a holistic understanding of the mobile customer experience. By evaluating how customers are interacting and engaging with mobile apps, we help brands maximize campaign performance and drive real business results.