If you’re running Paid Search on Google, you’re likely aware of the match type [...]

In previous posts, I’ve discussed many of the paid search challenges that [...]

In order to be useful for marketers, reporting and analytics should be structured in a [...]

For eCommerce brands that sell thousands or tens of thousands of products, determining [...]

One of the most common misperceptions about digital marketing is that it is less labor [...]

In my 20+ years of doing search marketing, I have worked with companies across the gamut [...]

One of the challenges I mentioned before with respect to running a paid search program [...]

Recently, I’ve written blog posts about some of the challenges large organizations [...]

At Rise, we believe that three of the most crucial questions any paid search manager [...]