Predictions 2024: eCommerce

Get ready for a game-changing shakeup in advertising and e-commerce come 2024! Brands are advised to gear up to ensure they remain in the spotlight. How can they do this? By innovating their approach to creative and shopping experiences.

As part of our Predictions 2024 series, Amanda Peraud, Director of Account Management at Rise, shares her expert advice on how consumer products brands can establish massive success in 2024 and beyond.

Curious for the full details? Watch the complete video below or give our recap a read!

Prediction #1: Unlock Experiences and Results with Strategic Creative

Shoppable ad units across digital marketing can either succeed or fail solely due to the creative assets used. This has been true in year’s past, but Peraud’s first prediction for 2024 takes it even further. For brands looking to stand out, It is more crucial than ever to incorporate engaging creative elements such as short-form videos, influencer marketing, and augmented reality into their advertising toolkit. These components are essential for authentically and personally connecting with the target audience by speaking in their language.

TikTok Video Shopping Ads

For brands that have already been innovating and investing in ad creative, 2024 will be the year to really push the envelope and step out of the box. Peraud advises a strategic approach to building an integrated marketing strategy, emphasizing the importance of creating content that not only captures attention, but also converts viewers into active participants in the brand narrative.

Foundation of Integrated Marketing Strategy:

Prediction #2: Advanced Measurement At Scale

As advanced creative merges seamlessly with eCommerce, the demand to measure and report results has surged. The expanding walled gardens among digital marketing platforms and the rise of privacy solutions highlights the continuous need for advanced measurement tools. By collaborating with partners like Rise, establishing a reliable source of truth, and implementing these strategies, brands can empower themselves to make informed, data-driven decisions.

Here’s how brands can achieve this:

Correlation Analysis:

Understanding the combined impact of running tactics concurrently is crucial for comprehending the holistic influence of different strategies.

Incrementality:

Recognizing economies of scale and identifying areas of opportunity are pivotal for optimizing future spending and maximizing returns.

TMEM (Total Marketing Effectiveness Measurement):

Proving media impact by directly correlating it to bottom-line sales provides a comprehensive view of marketing effectiveness.

Connections Planning:

Understanding customer demographics and preferences is vital for reaching them where they are and delivering content that resonates with their interests.

Laser Focused for Success

Rise collaborates with clients to drive effective media strategies, focusing on audience understanding, conversion-centric content, and precise analytics management. 

Interested in learning more about what’s in store for 2024? View our entire 2024 Predictions Series, featuring expert advice from our partners, Risers, and our CEO.