Digital Media > Amazon Management Services > Amazon Marketing Services (AMS)

Amazon Marketing Services (AMS)

Overview
Amazon now offers the ability to purchase highly-targeted ad units through the Amazon Marketing Services platform (AMS), also referred to as Amazon sponsored search. These pay-per-click (PPC) ad units include Sponsored Product Ads, Product Display Ads, and Headline Search Ads.

Rise Approach to AMS
In order to capitalize on this marketing channel, Rise developed a dedicated team of Amazon PPC experts along with proprietary technology and strategies to drive success. Additionally, as a leader in search, Rise is uniquely positioned to offer Amazon PPC services that develop and execute scalable AMS strategies for our clients.

  • Custom Reporting: Rise has developed customized AMS reporting that provides performance dimensions not yet available within the Vendor Central tools; this includes but is not limited to historical data (beyond 60 days), performance by category, keywords across Amazon and Paid Search, brand versus non-brand performance, and more.
  • Rise leverages proprietary methods for integrating Adwords/Bing strategies as well as competitive insights.
 

Developing Your AMS Strategy
Rise works with CPG and Retail brands to determine the right mix of products to promote, account structure, bidding and keyword strategies, spend level, and more. Rise is a digital marketing services agecy that leverages our relationship with Amazon as well as experience in each of the major CPG and Retail verticals to develop and execute a competitive and profitable AMS program.

Auditing Your Current AMS Strategy
For brands that are already investing in AMS, Rise has developed a cutting-edge audit that will point out opportunities for both efficiency and scale. Contact Rise today to have an Amazon PPC expert audit your current Amazon programs or develop a new Amazon marketing strategy.

You might also be interested in: