Connecting Attribution and Media Strategy: A Meeting of Minds

In today’s analytics-driven, multi-channel world, marketers need a holistic view of how their media interact and perform. That’s why attribution is a key piece of any media strategy, providing insights ranging from high-level budget planning to tactical channel optimization. With a trusted view into performance, marketers can develop a data-led approach that improves their media portfolio and delivers real business impact.

This eBook will walk you through the nuts and bolts of attribution as well as inform how analytics can drive your media investments. Explore chapters on:

  • Attribution 101
  • Media Strategy
  • Media Optimization
  • Getting Ready for Attribution
  • Measuring Success


Download to learn more about how the right mix of team and technology drives your success.

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Connecting Attribution and Media Strategy: A Meeting of Minds