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Analytics

 

Return on Analytics Services

  • Answer critical business questions
  • Take the ambiguity out of decision making
  • Gain insight to improve the customer experience and optimize for conversions
  • Differentiate strategy and outrun the competition
  • Better understand the customer journey and which marketing tactics influence buying decisions
  • Guide smarter investment decisions through visibility into marketing performance

 

Why Rise

“Analytically Driven” is not just a tagline. From our inception, Rise has invested in quantitatively minded marketers and an analytics infrastructure to help brands see data differently, answer strategic questions, and find necessary insights. At Rise, every Analyst is required to pass a rigorous analytics exam and earn a series of certifications prior to working on campaigns. In addition, Rise is continuously developing ways to deliver faster, better, and deeper insights for our clients. This constant innovation has led to the creation of numerous proprietary tools, technologies, and techniques — all geared toward empowering the modern-day marketer to make smarter investment decisions. 

 

Analytics Partners and Certifications

               

RiseFeed

FROM OUR BLOG

Best Practices in Product Listing Ads

PLAsAccording to Google’s most recent research report, a customer who is exposed to both text ads and Product Listing Ads (PLA) is 83% more likely to convert than a consumer who is only exposed to text ads.

 

Product Listing Ads are the default ad format for Google Shopping. Different from paid text...

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FROM OUR BLOG

Is Display Advertising Still a Healthy Form of Marketing?

There is a lot of industry chatter around the impact of display advertising. Does display advertising work? Are consumers impacted even if they don’t click on ads? Is there value in view—through conversions? We decided to run a test to find out. Click through below to see what we learned:

 

 

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SOLUTIONS

Audit & Implementation

 

Return on Audit & Analytics Implementation

  • Define key metrics and implement proper analytics to track against desired business outcomes
  • Increase data reliability and customize reporting 
  • Minimize technical irregularities and ensure compliance with platform specifications

 

Why Rise

A properly implemented analytics platform is critical to any data-driven marketing strategy. At Rise, our certified...

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FROM OUR BLOG

4 Best Practices for Improving Email Deliverability

DeliverabilityIt’s a marketer’s worst nightmare: After spending days—or even weeks—developing the perfect email template and compiling a list of contacts, the messages automatically divert to the “Spam” folder. The unfortunate fact is, Gmail and other popular platforms often label authentic emails as spam, even...

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FROM OUR BLOG

One-Minute Explanation of Facebook’s New Video Ads

Facebook Video Ads Are ComingInescapable video ads are coming to a social network near you.  Here are all the details explained in one minute:

These days, it seems like Facebook newsfeeds are full of ads and recommended pages instead of the baby pictures and reposted Buzzfeed articles that we’re used to. It’s no secret...

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FROM OUR BLOG

4 Scariest Social Media Moments of the Year

Scariest Social Media MomentsHappy Halloween! In celebration of this spooky and scary holiday, we wanted to share our picks for 2013’s most terrifying social media moments.

We’re going to take you through a haunted house of terrible Facebook and Twitter mistakes that probably cost brands money, customers and their...

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FROM OUR BLOG

Gmail Tabs: How Marketers Should Respond and Adapt in 2014

Each year, Google introduces a handful of changes that make the hearts of Internet marketers everywhere skip a few beats. This year, not only did the company introduce major changes to the algorithm, such as with Hummingbird, but the Gmail interface was completely revamped with new tabs.

Now, when...

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FROM OUR BLOG

Top-Notch Testing Techniques from IMLS

The Internet Marketing Leadership Series(IMLS) is coming to Chicago this Thursday, Feburary 27th. At IMLS: Mad Men to Math Men, attendees will learn about the transformation from yesterday's Mad Men to today's Math Men and how to best leverage data to make smarter and more impactful marketing...

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FROM OUR BLOG

Infographic: Transforming the Patient Experience

 

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FROM OUR BLOG

Marketing-palooza: How To Show Off Your Brand At Music Festivals

Music Festival MarketingThere are places that you expect to find long lines of people waiting at music festivals: the entrance, the porta-potties and the beer tents, just to name a few. What may surprise you are the large groups of people queued up in front of brand activations; the areas within a music festival where...

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RISE SOCIAL MEDIA
RISE SOCIAL MEDIA

Rise Interactive
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Rise Interactive
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