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Analytics

 

Return on Analytics Services

  • Answer critical business questions
  • Take the ambiguity out of decision making
  • Gain insight to improve the customer experience and optimize for conversions
  • Differentiate strategy and outrun the competition
  • Better understand the customer journey and which marketing tactics influence buying decisions
  • Guide smarter investment decisions through visibility into marketing performance

 

Why Rise

“Analytically Driven” is not just a tagline. From our inception, Rise has invested in quantitatively minded marketers and an analytics infrastructure to help brands see data differently, answer strategic questions, and find necessary insights. At Rise, every Analyst is required to pass a rigorous analytics exam and earn a series of certifications prior to working on campaigns. In addition, Rise is continuously developing ways to deliver faster, better, and deeper insights for our clients. This constant innovation has led to the creation of numerous proprietary tools, technologies, and techniques — all geared toward empowering the modern-day marketer to make smarter investment decisions. 

 

Analytics Partners and Certifications

               

RiseFeed

FROM OUR BLOG

Why Knowing Your Customer’s Profile Is Always The Right Thing To Do For Your Brand

Consumer on a LaptopAdvertising legend Bill Bernbach once said, “It is insight into human nature that is the key to the communicator’s skill.”

So why, then, do only 20 percent of marketers truly know their customers? According to a recent report from Yesmail Interactive & Gleanster, 80 percent of companies rely...

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FROM OUR BLOG

How to Utilize Crowdsourcing in Your Brand’s Digital Marketing Strategy

CrowdsourcingThe development of creative work that represents your brand is an important step in exposing your message to the public. In the past, this meant sitting through meetings with advertising agencies and marketing companies, trying to communicate your ideas and goals to their creative staff. While...

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FROM OUR BLOG

Content that Converts Part 3: Measuring the Success of Data-Driven Content

Measuring Success

You’ve done a lot of the heavy lifting at this point- investing in data informed design to make your content contextually relevant and investing in distribution, or connections, to get your message into the hands of the right people. However, with that investment comes responsibility to find...

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FROM OUR BLOG

Brand Alchemy: How To Turn Negative Consumer Reviews Into Golden Opportunities

Negative consumer reviews“Earned” media such as customer reviews are potent, persuasive, and personal—70 percent of global consumers trust online reviews to provide them with useful, credible information when making purchase decisions. In fact, today’s consumers seek information from an average of 10 different sources...

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FROM OUR BLOG

Video Optimization Best Practices for YouTube

YouTube Upload Optimization

As more and more consumers adopt the “unplugged” lifestyle of consuming their TV and video content via their wireless devices and the internet, brands are scrambling to ramp-up their digital video strategy. Predictions from eMarketer show that digital video spend will increase $5 billion annually...

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FROM OUR BLOG

Tech and The City: See What’s Making Chicago Stand Out

Silicon Valley isn’t the only place tech firms can thrive. Chicago continues to make a name for itself and two recent events further showcase the city’s chops as a growing and impressive hub of technology and innovation. Coming off of last week’s 13th Annual Chicago Innovation Awards, Mayor Rahm...

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FROM OUR BLOG

Gmail Tabs: How Marketers Should Respond and Adapt in 2014

Each year, Google introduces a handful of changes that make the hearts of Internet marketers everywhere skip a few beats. This year, not only did the company introduce major changes to the algorithm, such as with Hummingbird, but the Gmail interface was completely revamped with new tabs.

Now, when...

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FROM OUR BLOG

The Report Editor Rises: What You Need to Know About Google AdWords’ Latest Tool

SEM advertisers love data. We slice and dice it every day to discover the insights that help us make better decisions about where, when, and how we spend our advertising dollars. And, for the most part, Google AdWords lets us do that.

But, as we all know, there are time-consuming limitations for...

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FROM OUR BLOG

Minute with a Marketer: State Farm’s Advertising Director Shares Industry Insight

This month, Edward Gold, advertising director at State Farm, is our featured marketer. In his role at one of the top insurers in the U.S. (well known for its “Like a Good Neighbor, State Farm Is There,” jingle), Gold manages all of the organization’s advertising initiatives. Below, Gold shares his...

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FROM OUR BLOG

Running Your Digital Strategy like an NCAA Football Team

Deciding on a cohesive digital strategy can be quite confusing, and it can be easy to overlook the importance of one segment. However, it is vital to use multiple channels together for their different strengths to beat out your competition.  Similarly, in NCAA football, having a team...

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