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Channel Attribution

Channel Attribution Management Leaders

If you have multiple campaigns going on online, how do you know which channels are directly responsible for driving new business?

With Channel Attribution Management services from Rise Interactive we can help you answer this question. At Rise we can call on our industry leading analytics experts and supplement their research with the best technologies available today. Whether it is Display marketing, Paid Search or SEO our team will work with you to create custom reporting and tracking to help you identify what your best performing channels are online.

Our team can also help you uncover what might be the underlying issues in your underperforming channels and work with you to develop a plan toward greater revenue generation.

Contact us if you are interested in learning more about Channel Attribution Management.

Request a free consultation

RiseFeed

FROM OUR BLOG

2 Reasons Closed-Loop Marketing is Essential for Modern Marketers

Closed-loop marketing offers a business the opportunity to grow sales within its existing customer base. The concept involves gathering information about consumer behaviors before, during and after a purchase, all the way until they return to your site or business, thus “closing-the-loop.” Tracking...

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FROM OUR BLOG

Top 5 Ways to Maximize Customer Acquisition and Increase Revenue Online

ecommerce shopping cart

Creating a successful online presence in order to gain new customers and increase sales isn’t a one-stop shop anymore. In fact, it never really was, and now that the Internet has opened up so many channels for social media, search engine marketing, SEO strategies and a variety of other realms...

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FROM OUR BLOG

What’s Next for Digital Marketing in Retail? (VIDEO)

Leading up to the Internet Retailer Conference and Exhibition (IRCE), I sat down with our VP of Digital Strategy Howard Diamond to discuss three components of digital marketing for retailers that he believes will be the most important in the upcoming year.

 

Key Takeaways

  1. Getting a better...

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SOLUTIONS

Interactive Investment Management (IIM)

Rise Interactive Investment Management

In the not so distant past, marketers were making multi-million dollar decisions based on gut instinct.  There was a time when marketers’ responsibilities ended at creating engaging, compelling pieces of output. The old adage that “marketers knew that 50% of their marketing budget was working, but didn’t know which 50%,” actually was acceptable. As savvy,...

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SOLUTIONS

Burst eMagazine

Burst is a monthly electronic publication produced by Rise Interactive. Subscribe today and join over 5,000+ digital marketing professionals in receiving exclusive content from Rise. Get the most valuable, need-to-know stories carefully selected by our industry expert analysts.

Please fill out this form to receive your free monthly subscription to Burst:

 


Below is a taste of some of the great features Burst offers to subscribers:

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FROM OUR BLOG

Content Marketing World 2014 Beyond Storytelling: 5 Takeaways to Put Into Action

Content Marketing WorldLast month, I had the opportunity to attend Content Marketing Institute’s Content Marketing World 2014 in Cleveland, Ohio, whose theme was “Beyond Storytelling.” The largest content marketing event on the planet did not disappoint, as I joined 2,600 attendees from over 50 countries. When you attend...

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FROM OUR BLOG

The Future of Ebooks

ebooksAt the Financial Times Digital Media Conference this April, Richard Waters explained that three or four years ago, ebooks were simply seen as a “cute little backwater.” In terms of sales, Waters was right—in 2008,ebooks comprised only 1 percent of all trade publishing revenue, and even faced a...

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FROM OUR BLOG

Best Practices in Product Listing Ads

PLAsAccording to Google’s most recent research report, a customer who is exposed to both text ads and Product Listing Ads (PLA) is 83% more likely to convert than a consumer who is only exposed to text ads.

 

Product Listing Ads are the default ad format for Google Shopping. Different from paid text...

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FROM OUR BLOG

Financial Marketing Must Evolve to Boost Growth

Financial EvolutionThe technological advancements of the last decade have had far-reaching effects, including the way businesses reach their customers. If brands fail to keep up with the rise of digital channels, growth is going to decline and eventually, cease altogether. The financial industry has made admirable...

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FROM OUR BLOG

3 Marketing Trends the Financial Services Industry Can’t Afford to Ignore

3 Marketing TrendsOver the past decade, technology has evolved rapidly, and consumer trends have shifted just as fast. Social media took the Internet by storm, marketing analytics got more powerful, and email marketing opened new doors for communicating with customers about the products and services they’re most...

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