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Competitive Analysis

The Online Competitive Analysis Company

In the world of analytics it is always best to know how your efforts are performing, but the best marketers know that an understanding of the competitive marketplace can open up an entire new world of possibilities. At Rise Interactive, Online Competitive Analysis is one of our specialties. Combining research technology with industry leading analytics experts we can uncover the data that can help put your digital market planning in motion.

Contact us to learn more about our Competitive Analysis services.

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FROM OUR BLOG

Tech and The City: See What’s Making Chicago Stand Out

Silicon Valley isn’t the only place tech firms can thrive. Chicago continues to make a name for itself and two recent events further showcase the city’s chops as a growing and impressive hub of technology and innovation. Coming off of last week’s 13th Annual Chicago Innovation Awards, Mayor Rahm...

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FROM OUR BLOG

Google Author Rank and the Importance of Content Marketing

Google Author RankThere was a time when the best way to gain attention for a piece of writing, art or video was simply to make the best product possible. Then came the first 10 years of Internet search engines, when the limitations of computer algorithms made it impossible to get content noticed without stuffing it...

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Local Internet Marketing Services

Taking Local Search to the Max

As a leading local search company, Rise expertly crafts a targeted local search strategy to maximize our client’s ROI. With 70% of U.S. households using the internet as a source of information when shopping for local products and services, the growth and importance of local search is undeniable. That’s why optimizing your businesses for local markets can pay big dividends.

Despite the obvious gains, many businesses...

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FROM OUR BLOG

Running Your Digital Strategy like an NCAA Football Team

Deciding on a cohesive digital strategy can be quite confusing, and it can be easy to overlook the importance of one segment. However, it is vital to use multiple channels together for their different strengths to beat out your competition.  Similarly, in NCAA football, having a team...

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FROM OUR BLOG

What’s Next for Digital Marketing in Retail? (VIDEO)

Leading up to the Internet Retailer Conference and Exhibition (IRCE), I sat down with our VP of Digital Strategy Howard Diamond to discuss three components of digital marketing for retailers that he believes will be the most important in the upcoming year.

 

Key Takeaways

  1. Getting a better...

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FROM OUR BLOG

Why Knowing Your Customer’s Profile Is Always The Right Thing To Do For Your Brand

Consumer on a LaptopAdvertising legend Bill Bernbach once said, “It is insight into human nature that is the key to the communicator’s skill.”

So why, then, do only 20 percent of marketers truly know their customers? According to a recent report from Yesmail Interactive & Gleanster, 80 percent of companies rely...

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FROM OUR BLOG

Prioritizing the Patient Experience: 3 Ways Marketing Can Improve the Patient Experience

Patient Experience Healthcare is a business, there’s no denying it. Hospitals and clinics need to generate leads and measure conversions just like any other industry. However, due to the personal nature of a doctor-patient relationship, healthcare marketers must approach their craft a little differently. The...

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FROM OUR BLOG

What You Didn’t Know About CTR

Mobile Search CTR

It’s common knowledge that where you’re positioned in the search engine has a significant impact on click-through rate (CTR). While we’ve always known that search engine rankings play a role in CTR, a recent study released by seoClarity illustrates exactly how much of an impact.

This study...

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FROM OUR BLOG

3 Things You Didn’t Know You Could Do With LinkedIn

LinkedInAfter attracting more than 225 million users, LinkedIn has definitely left its mark on social media and professional networking. Still, company co-founder Reid Hoffman says that few people understand how to use the site to its full potential.

This article will delve into a few lesser-known...

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FROM OUR BLOG

The Path to Pants: A Story of Attribution

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