In the world of analytics it is always best to know how your efforts are performing, but the best marketers know that an understanding of the competitive marketplace can open up an entire new world of possibilities. At Rise Interactive, Online Competitive Analysis is one of our specialties. Combining research technology with industry leading analytics experts we can uncover the data that can help put your digital market planning in motion.
Contact us to learn more about our Competitive Analysis services.
Chicago-based digital marketing firm ranks No. 22 on the annual list of fastest-growing U.S. agencies
CHICAGO – Rise Interactive today announced that it has been recognized as a top agency on the 2013 Agency 100, a list of the fastest-growing agencies in the U.S. The Agency 100, presented by The Agency Post, recognizes firms for their financial stability and outstanding three-year growth rates.
Rise Interactive, a digital marketing...
Last week I introduced the topic of "Content That Converts" in Part 1 on the new creative weaponry in our arsenal. Read on to learn about the next step in successful content marketing: distribution.
The Digital Age has brought with it many conveniences of modern life, including the ability to...
The majority of our competitors focus on link building to help companies improve their positioning in the major search engines. Although we agree that this is important, we believe that the primary goal of link building should be to acquire high quality industry links to your site that will drive qualified traffic to your site.
By accomplishing the main goal of acquiring high quality links, our clients will receive...
The CIA’s first tweet is off to the moon (no pun intended @NASA)
We can neither confirm nor deny that this is...
What the Google Panda and Penguin updates mean for digital marketers, explained in one minute:
Goal: to identify sites with questionable SEO tactics.
Targets: low-quality links including unnatural inbound links, a high number of site-wide inbound links, aggressive internal...
Advertising legend Bill Bernbach once said, “It is insight into human nature that is the key to the communicator’s skill.”
So why, then, do only 20 percent of marketers truly know their customers? According to a recent report from Yesmail Interactive & Gleanster, 80 percent of companies rely...
There is a lot of industry chatter around the impact of display advertising. Does display advertising work? Are consumers impacted even if they don’t click on ads? Is there value in view—through conversions? We decided to run a test to find out. Click through below to see what we learned:
Our Director of Marketing, Brad Messinger, shares “Three Steps to Leaving Big Data Behind” in the American Marketing Association's August e-newsletter. http://bit.ly/1peK22s