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Competitive Analysis

The Online Competitive Analysis Company

In the world of analytics it is always best to know how your efforts are performing, but the best marketers know that an understanding of the competitive marketplace can open up an entire new world of possibilities. At Rise Interactive, Online Competitive Analysis is one of our specialties. Combining research technology with industry leading analytics experts we can uncover the data that can help put your digital market planning in motion.

Contact us to learn more about our Competitive Analysis services.

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FROM OUR BLOG

Gmail Tabs: How Marketers Should Respond and Adapt in 2014

Each year, Google introduces a handful of changes that make the hearts of Internet marketers everywhere skip a few beats. This year, not only did the company introduce major changes to the algorithm, such as with Hummingbird, but the Gmail interface was completely revamped with new tabs.

Now, when...

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FROM OUR BLOG

4 Best Practices for Improving Email Deliverability

DeliverabilityIt’s a marketer’s worst nightmare: After spending days—or even weeks—developing the perfect email template and compiling a list of contacts, the messages automatically divert to the “Spam” folder. The unfortunate fact is, Gmail and other popular platforms often label authentic emails as spam, even...

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FROM OUR BLOG

Help Rise Be Named the Moxie Awards’ Digital Agency of the Year!

We're honored to be selected as a Moxie Awards finalist for Digital Agency of the Year. Presented by Built In Chicago, the Moxie Awards recognize outstanding companies and individuals in digital.

Please take a minute (we promise, it only takes one minute!) to visit the Moxie Awards voting page and...

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FROM OUR BLOG

Spice Up Your Digital Strategy: A Recipe for Mastering Your Digital Marketing Mix

As a leading digital marketing agency, a significant portion of our time is dedicated to developing digital marketing strategies for our clients. Given that we are in the beginning months of 2015, this is a great time to revisit what it takes to develop a well thought-out strategy. 

First off, you...

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FROM OUR BLOG

Ushering in the “Age of the Influencer”

InfluencerEverywhere you turn today in the marketing world you’re beaten over the head with the adamant belief that we’re in the “age of the customer.” Marketing leaders argue that brands should tailor experiences to customer needs and advocate 1:1 interactions with consumers on social media and in person....

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SOLUTIONS

PPC Audits and Analysis

The Leading Paid Search Audit Company

“I’m doing everything right—but where are the returns?” is a classic lament of a frustrated website owner.

At Rise Interactive, the success of your Paid Search campaign is measured in one way: ROI. If your returns aren’t meeting your expectations, there’s a very good chance something is wrong.

When Rise begins managing a new client account, we immediately conduct a comprehensive Paid Search audit to see how...

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FROM OUR BLOG

What Your Paid Search Strategy Can Learn from the Stock Market

In the financial world, the faster one can achieve a position in the market, the better potential outcome there is for a return on investment. It is common practice to follow the moving average, which is a lagging indicator based on past prices. So what happens if you look at Google Adwords like a...

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FROM OUR BLOG

Changing the Channel from TV to Digital Video

From Forrester to eMarketer and Ad Age to Brandweek, the topic of the day, week, month, and year is digital video. Now, the question brands are asking themselves is, “How can I get in the game?”

eMarketer ChartThere are many ways for marketers to take advantage of the explosion of both video content and...

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FROM OUR BLOG

Content Marketing for Optimizing Lead Generation

In general, marketing has always faced the challenge of definitively quantifying its value to a company’s earnings, whether it is justifying an exorbitant media buy for a Super Bowl spot or stating the case for a lengthy mobile promotion. The task of directly attributing sales to specific...

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FROM OUR BLOG

WGN’s Nancy Loo Speaks at Rise Interactive

As a part of Rise Interactive's ongoing staff enrichment series AMPLIFY, WGN Morning News reporter and 2013 Social Media Person of the Year Nancy Loo came by our offices today and let us in on some of the secrets of her phenomenal social media success.

 


Nancy Loo, also known by her Chicago...

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