Home Technology

Technology

Internet Marketing Technology Suite

At Rise Interactive, we strive to provide Internet Marketing solutions to those unanswered problems involved with optimizing your online marketing campaigns. In our efforts towards streamlining the steps involved with SEO, Paid Search, and Display Advertising, Rise has created a portfolio of Internet Marketing tools that can scale down or completely eliminate the need for tedious and time-consuming work with your online marketing services.

Whether your pain points include spending large amounts of time managing your Display Advertising trading and buying, or sorting and compiling data in reports for your Paid Search campaign, Rise Interactive has the Internet Marketing tools to leverage for your business. Effectively allocate your time within your online marketing campaigns using our proprietary Online Marketing technology to get the clearest insights through data streamlining and consolidation.

THE RISE SUITE INCLUDES:

Trading Desk: Online ad exchange services through our online buying platform.

404 Checker: Automated alert tool which checks the validity of URL destination links.

PPCReporter: Automated Paid Search reporting tool providing perspective into paid search advertising performance.

FeedPro: eCommerce Feed Management technology.

 

Contact us to learn more about our Internet Marketing Technology Suite.

RiseFeed

FROM OUR BLOG

Spice Up Your Digital Strategy: A Recipe for Mastering Your Digital Marketing Mix

As a leading digital marketing agency, a significant portion of our time is dedicated to developing digital marketing strategies for our clients. Given that we are in the beginning months of 2015, this is a great time to revisit what it takes to develop a well thought-out strategy. 

First off, you...

Read More
FROM OUR BLOG

Inside the Millennial Mind: Our Consumer Focus Group Tells All

It’s no surprise that millennials are one of the most coveted generations for marketers. Gen Y (defined as those born between 1980 and 1999) represents more than a quarter of the U.S. population, and boasts a total annual buying power of $200 billion.

Recently, Rise sat down with a panel of...

Read More
FROM OUR BLOG

Financial Marketing Must Evolve to Boost Growth

Financial EvolutionThe technological advancements of the last decade have had far-reaching effects, including the way businesses reach their customers. If brands fail to keep up with the rise of digital channels, growth is going to decline and eventually, cease altogether. The financial industry has made admirable...

Read More
FROM OUR BLOG

Content Marketing World 2014 Beyond Storytelling: 5 Takeaways to Put Into Action

Content Marketing WorldLast month, I had the opportunity to attend Content Marketing Institute’s Content Marketing World 2014 in Cleveland, Ohio, whose theme was “Beyond Storytelling.” The largest content marketing event on the planet did not disappoint, as I joined 2,600 attendees from over 50 countries. When you attend...

Read More
FROM OUR BLOG

How Can Universities Get a Passing Grade on Their Marketing?

Can universities earn a passing grade?It’s no secret that college-bound high-schoolers rely on digital media to find and compare universities. For this reason, it has never been more important for colleges to establish a strong online presence with plenty of digital resources.

According to the New York Times, private colleges have had...

Read More
FROM OUR BLOG

10 Seconds to Make an Impression

You’ve probably heard of Snapchat; an app that allows users to share photos and videos with friends. You’re likely aware of the app’s defining feature; recipients are only able to view photos and videos for 10 second or less (a feature which lends itself to some fairly illicit uses). What you...

Read More
FROM OUR BLOG

4 Scariest Social Media Moments of the Year

Scariest Social Media MomentsHappy Halloween! In celebration of this spooky and scary holiday, we wanted to share our picks for 2013’s most terrifying social media moments.

We’re going to take you through a haunted house of terrible Facebook and Twitter mistakes that probably cost brands money, customers and their...

Read More
FROM OUR BLOG

Innovation on the Rise in Chicago

We are proud and excited to say that out of an astounding 552 nominees, Rise Interactive has been selected as one of the Top 100 Finalists still in the running for the 13th annual Chicago Innovation Awards for its Interactive Investment Management (IIM) philosophy.

These awards celebrate the most...

Read More
FROM OUR BLOG

Brand Alchemy: How To Turn Negative Consumer Reviews Into Golden Opportunities

Negative consumer reviews“Earned” media such as customer reviews are potent, persuasive, and personal—70 percent of global consumers trust online reviews to provide them with useful, credible information when making purchase decisions. In fact, today’s consumers seek information from an average of 10 different sources...

Read More
FROM OUR BLOG

One-Minute Explanation of the Google Hummingbird Search Algorithm Update

Google Hummingbird

Google announced its Hummingbird Search Algorithm Update on September 26th. Here are the details, explained in one minute:

 

Hummingbird is the new search algorithm that Google uses to sort through its information and web pages, in the hopes of returning relevant answers that meet today’s...

Read More