Through CRM marketing analytics, Rise focuses on building a framework for our clients to gain a holistic view of their customers across the entire journey. Our team prioritizes obtaining the right information about our clients’ customers, understanding insights in the context of their overall business, and providing intelligence models that deliver strategic insights and business value.
To execute, we implement technical solutions to integrate customer and marketing data and use CRM analytics to offer a comprehensive and accurate measure of return on ad spend and the most effective lead types for driving revenue.
Using customer insights from first and third party data, we also develop customer and persona profiles that reflect customer intentions, interactions, and preferences. By applying these profiles and statistical models, our clients can effectively attract, acquire, and retain the right customers to positively impact the bottom line for their business.