Jelmar Names Quad's Rise Interactive and Periscope as Agencies of Record
While the company is most known for the flagship CLR product – CLR® Calcium, Lime & Rust Remover – recognized by its gray jug – their full brand portfolio boasts more than 16 products to handle home cleaning tasks big and small from bathroom to kitchen, laundry, outdoor patio, and more. The company's growth and innovation have expanded the CLR brand to over 100,000 retail outlets with broad distribution across trade channels.
Rise and Periscope are teaming up to connect Jelmar with a whole new generation of cleaning enthusiasts. They will deliver brand-building work that engages audiences across all digital and media for the CLR brand, including:
- Linear TV
- Over-the-top (OTT)
- Paid Search
- Paid Social
- Customer Experience
- Website Development
Rise Interactive, the performance marketing agency of Quad, will drive digital growth for the CLR brand by leveraging its proven, data-driven approach to cross-channel media management and customer experience.
Periscope, the creative agency of Quad, will bring expertise in consumer strategy and inventive creative to focus on overall positioning, refreshed brand identity, and campaign execution for the CLR brand portfolio.