Stacia Doss

Senior Coordinator, Marketing Communications

March Madness By the Numbers

Millions of Americans will gather around their televisions, computer screens, and mobile devices to watch this year’s NCAA March Madness games. Check out the infographic below to see just how much they’ll be streaming, the amounts they’ll be betting on their brackets, and other fast facts, historical spending stats, and trends around one of the biggest sports traditions of the year.

 

Eight Great Facts about March Madness

 
  • In the history of March Madness, a Number 16 seed has never defeated a Number 1 seed.
  • UCLA has won 11 titles, the most of all-time.
  • March Madness ad revenue is higher than all other postseason sports, exceeding $1 billion.
  • The 2015 NCAA Final Four set all-time records, with six million live video streams and 1.5 million hours of live video consumption among viewers.
  • The average cost of a 30 second TV ad during the tournament is $1.5 million.
  • The projected economic impact of the 2016 NCAA Final Four on the host city, Houston, is $300 million.
  • Americans bet an estimate of more than $2 billion through more than 70 million brackets on March Madness in 2015, online and offline.
  • Division 1 NCAA basketball players spend an average of 37.2 hours a week devoted to the game.
 

Sources: Mashable, WalletHubClearpointNCAA, American Gaming AssociationCBS News 

03/17/2016 at 12:00

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