
Rise Interactive
Performance Marketing Expert
Authored Posts:
What Will 2021 Bring Digital Marketers?
Every year at this time, Rise publishes digital media predictions from our leaders to help prepare readers for the year ahead in marketing. In January 2020, we predicted advances in the cookieless world, cross-channel sophistication, and… definitely not a pandemic.
Read MoreThe Rise Internship Experience in 2020
2020 has been quite the year. In early March, I was ecstatic that Rise offered me a position as a marketing intern. A few weeks later, COVID-19 sent me home to finish the rest of my semester...
Read More5 Components of Successful B2B Affiliate Marketing
With the right strategy, B2B Affiliate Marketing can be an awesome tactic to increase your leads and boost your sales team performance. This is also a unique opportunity for brands on tight ...
Read More3 Emerging Amazon Tactics During COVID-19
We’ve been observing a whole slew of new trends and tactics that Amazon has rolled out in the last few months. In this blog, we’ll highlight our top three and how we have been ut...
Read MoreThe Linear Buyer's Guide to Connected TV
The evolution of TVOnce upon a time, the only choice consumers had for watching TV was through over-the-air broadcasters, or cable and satellite services. But with the rise of high-speed...
Read MoreTimely Affiliate Strategies for Brands in an Uncertain Economy
In these unprecedented times, we are seeing firsthand how the impacts of COVID-19 differ across industries. Whether brands find themselves needing to drastically reduce advertising spend...
Read More3 Ways to Think Like a Challenger Brand
Earlier this month, my colleague Howard and I attended AdWeek’s Challenger Brand Summit in New York City. This particular event was full of brands that continually challenge the indust...
Read MoreFAQ: Affiliate and Influencer Marketing
Within the last few years, the affiliate space has grown to include influencer marketing, an extremely effective component of affiliate strategy. Though influencer marketing can earn an aver...
Read MoreQ&A for Retailers with Rise’s Social Experts
Two and a half years after Instagram launched their Stories feature, over 500 million users were using it daily. It should be no surprise to any marketer utilizing social media in their stra...
Read MoreMolly Murphy Named as Woman to Watch in Digital Advertising by Viant
We’re excited to share that Molly Murphy (Associate Manager, Programmatic) has been named by Viant on their list of 2020 Women to Watch in Digital Advertising.To learn more about M...
Read MoreHow to Approach Competitor Search Term Management
Whether you’re marketing B2B or B2C, to the education or finance industries, or chasing leads or revenue, your nonbrand keywords are going to appear for search queries that include you...
Read MoreGoogle has Retired the Average Position Metric
As some of you have heard, the retirement party for Google's average position metric has come and gone. Google officially retired the Average Position metric over the week of September 3...
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