Rise Interactive

Performance Marketing Expert

Authored Posts:

What Will 2021 Bring Digital Marketers?

Every year at this time, Rise publishes digital media predictions from our leaders to help prepare readers for the year ahead in marketing. In January 2020, we predicted advances in the cookieless world, cross-channel sophistication, and… definitely not a pandemic.

The Rise Internship Experience in 2020

2020 has been quite the year. In early March, I was ecstatic that Rise offered me a position as a marketing intern. A few weeks later, COVID-19 sent me home to finish the rest of my semester...

5 Components of Successful B2B Affiliate Marketing

With the right strategy, B2B Affiliate Marketing can be an awesome tactic to increase your leads and boost your sales team performance. This is also a unique opportunity for brands on tight ...

3 Emerging Amazon Tactics During COVID-19

We’ve been observing a whole slew of new trends and tactics that Amazon has rolled out in the last few months. In this blog, we’ll highlight our top three and how we have been ut...

The Linear Buyer's Guide to Connected TV

The evolution of TVOnce upon a time, the only choice consumers had for watching TV was through over-the-air broadcasters, or cable and satellite services. But with the rise of high-speed...

Timely Affiliate Strategies for Brands in an Uncertain Economy

In these unprecedented times, we are seeing firsthand how the impacts of COVID-19 differ across industries. Whether brands find themselves needing to drastically reduce advertising spend...

3 Ways to Think Like a Challenger Brand

Earlier this month, my colleague Howard and I attended AdWeek’s Challenger Brand Summit in New York City. This particular event was full of brands that continually challenge the indust...

FAQ: Affiliate and Influencer Marketing

Within the last few years, the affiliate space has grown to include influencer marketing, an extremely effective component of affiliate strategy. Though influencer marketing can earn an aver...

Q&A for Retailers with Rise’s Social Experts

Two and a half years after Instagram launched their Stories feature, over 500 million users were using it daily. It should be no surprise to any marketer utilizing social media in their stra...

Molly Murphy Named as Woman to Watch in Digital Advertising by Viant

We’re excited to share that Molly Murphy (Associate Manager, Programmatic) has been named by Viant on their list of 2020 Women to Watch in Digital Advertising.To learn more about M...

How to Approach Competitor Search Term Management

Whether you’re marketing B2B or B2C, to the education or finance industries, or chasing leads or revenue, your nonbrand keywords are going to appear for search queries that include you...

Google has Retired the Average Position Metric

As some of you have heard, the retirement party for Google's average position metric has come and gone. Google officially retired the Average Position metric over the week of September 3...