Rise Interactive

Performance Marketing Expert

Authored Posts:

VIDEO | The Next Era of the CMO: Ditching “Brand” and “Performance” Marketing

What Will 2021 Bring Digital Marketers?

Every year at this time, Rise publishes digital media predictions from our leaders to help prepare readers for the year ahead in marketing. In January 2020, we predicted advances in the cookieless world, cross-channel sophistication, and… definitely not a pandemic.

2020 UPDATE | Driving Revenue Through Affiliate Holidays – It’s Not Just About Black Friday and Cyber Monday

An effective affiliate holiday marketing program boosts revenue and exposure beyond Q4. Reach out to Rise to plan your strategy.

The Rise Internship Experience in 2020

2020 has been quite the year. In early March, I was ecstatic that Rise offered me a position as a marketing intern. A few weeks later, COVID-19 sent me home to finish the rest of my semester...

5 Components of Successful B2B Affiliate Marketing

With the right strategy, B2B Affiliate Marketing can be an awesome tactic to increase your leads and boost your sales team performance. This is also a unique opportunity for brands on tight ...

3 Emerging Amazon Tactics During COVID-19

We’ve been observing a whole slew of new trends and tactics that Amazon has rolled out in the last few months. In this blog, we’ll highlight our top three and how we have been ut...

The Linear Buyer's Guide to Connected TV

The evolution of TVOnce upon a time, the only choice consumers had for watching TV was through over-the-air broadcasters, or cable and satellite services. But with the rise of high-speed...

3 Ways to Think Like a Challenger Brand

Earlier this month, my colleague Howard and I attended AdWeek’s Challenger Brand Summit in New York City. This particular event was full of brands that continually challenge the indust...

FAQ: Affiliate and Influencer Marketing

Within the last few years, the affiliate space has grown to include influencer marketing, an extremely effective component of affiliate strategy. Though influencer marketing can earn an aver...

Molly Murphy Named as Woman to Watch in Digital Advertising by Viant

We’re excited to share that Molly Murphy (Associate Manager, Programmatic) has been named by Viant on their list of 2020 Women to Watch in Digital Advertising.To learn more about M...

Succeeding on Marketplaces in 2020 & Beyond: Follow Your Customer

The eCommerce landscape is evolving. Your customers are looking to simplify their shopping experience away from the burden of many different log-ins and the dreaded “reset my password&...

Google has Retired the Average Position Metric

As some of you have heard, the retirement party for Google's average position metric has come and gone. Google officially retired the Average Position metric over the week of September 3...