Nielsen-Massey Vanillas Names Quad’s Creative Agency Periscope as AOR
Integrated Periscope, Rise Interactive, and Quad Media team secures consumer packaged goods business win
Nielsen-Massey Vanillas, the nationwide producer of the world’s finest pure vanilla and flavors, is opting to add Quad’s integrated marketing offering to their team. Quad, a leading marketing experience company, along with its award-winning creative and digital agencies, Periscope and Rise Interactive, will help them reimagine their brand-building efforts and drive sustainable growth.
Rise Interactive’s award-winning cross-channel approach will help Nielsen-Massey reach its most compatible customers. With Rise Interactive bringing audience-first expertise to digital marketing and Quad supporting media efforts, the partnership highlights Quad’s capabilities as a global marketing experience company that uses the full breadth of its products and services to solve problems and drive success for its clients efficiently and at scale. Rise will lead Nielsen’s Massey’s media strategy across Paid Social, Paid Search, Programmatic, SEO, and Organic Social.
The creative agency of record partnership with Periscope will include brand strategy, creative and campaign development, media, social, and more, aiming to build brand awareness and loyalty by engaging home cooks looking to level up their recipes in addition to an audience of professional chefs.
Periscope’s data- and strategy-driven breakthrough creative work in saturated markets, including a breadth of experience working in CPG categories will help build the future of Nielsen-Massey’s enduring product portfolio.
Quad will manage media planning and buying, adding up to an efficient and effective overall engagement plan delivered seamlessly through Quad’s uniquely integrated marketing platform.
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