Building an Analytics Infrastructure for Data-Driven Marketing

To attract and retain digitally-savvy consumers, marketers need to be able to act on key data and insights across all channels and devices—and reach customers with relevant, personalized experiences.

Join us for breakfast and an interactive overview of the data you need and the steps you can take to build the actionable analytics necessary to engage customers including:
 

• Integrated data sources across channels
• Targeted experiences based on a holistic view
• Optimized investments across devices and experiences