Digital Media > Paid Search (PPC) Services

Paid Search (PPC) Services

Paid Search (PPC) Services

The Rise story began with search marketing, and we’ve been helping clients successfully navigate its evolution for more than a decade. Our approach to PPC management is built upon two core principles: (1) Maximize budget allocation to drive the highest return and (2) Deliver relevant customer experiences by leveraging data. Rise’s expertise enables brands to reach customers at all stages of their journey through a number of delivery methods and our award-winning approach sets us apart from others in the industry.

Granularity: At Rise, we believe a successful paid search strategy starts with the right account structure. We recommend building a highly granular, intent-driven account structure by creating a large volume of campaigns that are set up based on all of the different ways a potential customer may search for your brand regardless of where they are in the purchase funnel. This level of detail allows marketers to not only manage budgets as specifically as possible, but also for the ad copy and landing pages to be the most relevant based on what the searcher is looking for.

Technology & Automation: Having a granular paid search account can be difficult and time consuming for marketers to manage. However, to combat these challenges, Rise has built proprietary technology to help brands expand their nonbranded campaigns more efficiently. Connex® automatically creates new keywords based off top performing queries through ingesting search term reports from the major engines. Being able to compare search engine data across Google, Bing, Yahoo, and even Amazon, also provides our clients extremely rich insights to compare things like keyword efficiency across engines or what a product’s ROAS is on Google vs. Amazon.

Industry Recognition: Rise is proud to be an award-winning performance marketing agency, recognized by top industry groups such as Search Engine Land, The Drum Search Awards, Forrester Research, and more. With our Search Engine Land Award for Large Agency of the Year distinction, Rise made history as the first agency to receive a perfect score. Some of our top awards include:

  • Strong Performer in The 2019 Forrester Wave™: Performance Marketing Agencies and The 2017 Forrester Wave™: Search Marketing Agencies
  • The Drum Search Awards (Grand Prix, Best PPC Campaign)
  • Search Engine Land Awards (Large Agency of the Year, Best Retail Search Marketing Initiative, Best Local Search Marketing Initiative)
  • US Search Awards (Best PPC Campaign)
 

To learn more about Rise's Paid Search offering, watch our short video below:

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