Content creation and syndication has become one of the most complex functions in marketing organizations. Clients partner with Rise to develop and execute strategies that build long-lasting relationships and trust with their customers. We’re also committed to ensuring our clients’ resources and budgets are allocated as efficiently as possible. In order to achieve these goals, we’ve developed a three-tenant content marketing framework:
Context: With roots in search marketing and analytics, we’ve been able to create a holistic, data-informed methodology to content marketing. We are able to identify what audiences are searching for and integrate unique insights to produce customer-centric, contextually-relevant content customized to those needs.
Connections: Copywriters and content producers work alongside media planners and strategists to efficiently target and deploy content through a number of strategically chosen channels to ensure brands create and build connections with the right audience.
Clarity: To provide clarity into the success of clients' programs and build a roadmap for future opportunities, our best-in-class analytics team continuously measures performance and informs action. Advanced attribution, closed-loop reporting, and journey mapping allow brands to truly see the impact of their content marketing programs.