VP, Digital Strategy
Lou Amodeo is the Vice President of Digital Strategy at Rise Interactive and is responsible for developing clients’ digital strategies via integrated solutions across creative, media, analytics, and technology.
Over the course of his career, he’s served as a digital strategist, creative director, copywriter, designer, account manager, producer, and media buyer. Lou has developed creative, marketing, digital, and media strategies for Fortune 500 clients across multiple industries including B2C, B2B, healthcare, financial services, CPG, automotive, and more.
Lou has led teams that have gained national recognition with awards across website design, creative, content, and beyond, and he shares his thought leadership and ideas around creative, collaboration, and marketing for organizations like American Marketing Association, General Assembly, and Designation.
Lou graduated from the University of Illinois with a bachelor’s degree in Media Studies. He enjoys spending time with his wife, daughter, and friends, and the thing that makes Lou the happiest at work is putting in the time and effort to help others be successful.