VP, Business Development
Ruth Ayres is Vice President of Business Development for Rise Interactive, responsible for leading the strategic growth of the agency in the northeast region.
She has over 20 years' experience in the northeast marketplace at major agencies, all of it in the service of finding and growing new clients. Ruth's portfolio includes world-class brands including: American Express, SAP, Procter & Gamble, Verizon, Samsung, Novartis, The Coca Cola Company, Bacardi, AB InBev and many others.
In the course of her career, Ruth has achieved expertise across a broad range of integrated marketing disciplines: brand advertising, direct marketing, CRM, digital and performance marketing, experiential and sponsorships. Her clients and colleagues especially value Ruth's understanding of consumer behavior and grasp of research methodologies from quantitative to qualitative to behavioral. She does her homework.
Ruth and her husband Ed are serial dog rescuers, currently sharing their home with Cookie the Pitbull and Rocko the Boxer Shepherd. Ask her about her holiday cookies. Better yet, ask her to send you some.