3 Things You Didn't Know You Could Do With LinkedIn

After attracting more than 225 million users, LinkedIn has definitely left its mark on social media and professional networking. Still, company co-founder Reid Hoffman says that few people understand how to use the site to its full potential.

This article will delve into a few lesser-known features, tricks and tips that can help both businesses and individuals get the most out of LinkedIn. It truly is a versatile tool, and when used to the best effect, the site can:

  • Serve as a portal for gathering business intelligence
  • Simplify recruitment and industry research
  • Develop a professional presence online


Getting the Most Out of Your LinkedIn Account

No matter what your reason for using LinkedIn, whether it’s to promote a business or to establish a work profile, it always helps to search-engine optimize LinkedIn profiles. That brings us to our first tip:

1. Optimize Your LinkedIn Account for SERPs

If you’ve ever entered a person’s name into Google search, there’s a good chance that a LinkedIn profile was in the top-10 results. But why?

Put simply, if someone is searching for a particular person, the information provided on a LinkedIn account can almost always satisfy the reason for the search. Maybe it’s for an occupational background check, or perhaps the searcher wants to find the person’s contact information. LinkedIn stands out as a simple yet comprehensive system for locating in-demand information about individuals and companies.

That said, if you optimize your LinkedIn account to attract search crawlers, it can pay off immensely. With a few easy steps, your account can target keywords and even gain competitive page-rank. This means more job offers, more connections and more exposure.

For starters, make sure you have a clear goal in mind for your LinkedIn profile. Decide, then, which keywords are best for its intended purpose. Use the Google Keyword Planner, filtering by “phrase match,” to identify popular, relevant keywords, and use those throughout your profile. Avoid “keyword stuffing” by including plenty of content in your profile. Be sure to place keywords where they would have the greatest effect, such as in the “Experience” section and in your professional title.

2. Use Quick Response (QR) Codes

QR codes made their debut more than 10 years ago, but today, these identifying symbols can correlate to just about any online media. Professional résumés are no different. In fact, more LinkedIn users are starting to develop QR codes that route directly to their profiles, helping employers easily locate their information without sifting through other users with the same name.

The best part is developing these codes is absolutely free! Popular generators include QR Stuff and QRcode-monkey.com. Developing yours is as simple as entering your LinkedIn URL and customizing the color and design.

3. Sync LinkedIn With Twitter

To take advantage of LinkedIn’s full potential requires the use of its update feed. This allows account holders to start real-time discussions, generate correspondence and really establish an online presence.

For some, though, it’s tough to find the time to update all the necessary social networks. Fortunately, LinkedIn has a feature that allows users to sync accounts with Twitter. Under “Manage Your Twitter Settings,” click “Authorize app.” Ultimately, this tool reduces the time it takes to develop a comprehensive social network presence.

Reid Hoffman claims that LinkedIn is like a screwdriver in a world where no one understands screws. That said, learning how to use this site effectively can make a major difference in your professional image, branding, industry competitiveness and market awareness. Stay tuned for more social media tips that could take your business or personal profile to the next level.


06/03/2014 at 04:08

Subscribe to
the Rise Blog

Sign up to receive valuable industry content, delivered straight to your inbox.

or Close this form


Want More?

Subscribe to the Rise blog and we'll let you know when new articles are available.

You might be interested in:

Blog / Analytics

How to Define and Measure Your Customers

Read More

Having clearly defined goals and knowing your budget are key to developing a successful [...]

Blog / Paid Search

Google AdWords Performance Summit: What Search Advertisers Need to Know

Read More

Over the last two years, many of us at Rise Interactive have been part of a Google focus group [...]