Shafique Niazi

Associate Director, Amazon

Authored Posts:
Blog /

Syncing Your Amazon SEO Strategy with Amazon Advertising

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The Amazon search results page is one of the most important placements for any brand that [...]

Blog / Amazon, Marketplace

Spin Amazon’s Flywheel With a Combination of Human + Machine

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Marketers live in a world of (and it pains me to use such a beaten-to-death buzzword) &ldquo [...]

Blog / Amazon

4 Tips to Make Your Amazon Holiday Season Shine Bright

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As the 2019 holiday season nears, it’s important for brands to think ahead so they can [...]

Blog / Amazon

The Importance of Having a Holistic View of your eCommerce Efforts

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Measuring the efficacy of an eCommerce marketing campaign is challenging, and only gets more [...]

Blog / Amazon, Marketplace

Competing on Prime Day with a Finite Budget

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Prime Day 2019 is coming up on July 15th and 16th. For Amazon eCommerce brands, this is a can [...]

Blog / Paid Search, Amazon

Through A Looking Glass: The Differences Between Amazon Sponsored Ads an...

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Marketers beware; Amazon is not a traditional Search channel like Google Ads. While on [...]

Blog / Amazon

Amazon Introduces Self-Service Counterfeit Solution

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Undoubtedly, Amazon is a great place to list your brand’s products in front of [...]

Blog / Amazon

Amazon’s “New Customer” Acquisition Metrics Tell A Whole New Story

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Amazon has been on a tirade releasing new features at a clip that is making some marketers [...]

Blog / Amazon

Advertising on Amazon: Why Vendors Must Think Differently

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There are two ways that brands can sell on Amazon: either as Vendors or Sellers. Selling [...]