Shafique Niazi

Associate Director, Amazon

Authored Posts:
Blog / Amazon

2020 UPDATE | Amazon’s “New Customer” Acquisition Metrics

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UPDATED: MAY 21, 2020This feature was released in January 2019. Read on for strategies to [...]

Blog / Amazon, COVID-19 Updates

Coronavirus Impacts on Amazon Advertising: A Two-Week Retrospective

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I know I can speak for all of us when I say that we're in the midst of an incredibly [...]

Blog / Retail, Amazon

Q&A for Retailers with Rise’s Amazon Experts

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According to eMarketer, 49% of US internet users typically start their online shopping search [...]

Blog / Marketplace

Succeeding on Marketplaces in 2020 & Beyond: Follow Your Customer

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The eCommerce landscape is evolving. Your customers are looking to simplify their shopping [...]

Blog / SEO, Marketplace

Syncing Your Amazon SEO Strategy with Amazon Advertising

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The Amazon search results page is one of the most important placements for any brand that [...]

Blog / Amazon, Marketplace

Spin Amazon’s Flywheel With a Combination of Human + Machine

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Marketers live in a world of (and it pains me to use such a beaten-to-death buzzword) &ldquo [...]

Blog / Amazon

4 Tips to Make Your Amazon Holiday Season Shine Bright

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As the 2019 holiday season nears, it’s important for brands to think ahead so they can [...]

Blog / Amazon

The Importance of Having a Holistic View of your eCommerce Efforts

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Measuring the efficacy of an eCommerce marketing campaign is challenging, and only gets more [...]

Blog / Amazon, Marketplace

Competing on Prime Day with a Finite Budget

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Prime Day 2019 is coming up on July 15th and 16th. For Amazon eCommerce brands, this is a can [...]