Shafique Niazi

Associate Director, Amazon

Authored Posts:
Blog / Paid Search, Amazon

Through A Looking Glass: The Differences Between Amazon Sponsored Ads an...

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Marketers beware; Amazon is not a traditional Search channel like Google Ads. While on [...]

Blog / Amazon

Amazon Introduces Self-Service Counterfeit Solution

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Undoubtedly, Amazon is a great place to list your brand’s products in front of [...]

Blog / Amazon

Amazon’s “New Customer” Acquisition Metrics Tell A Whole New Story

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Amazon has been on a tirade releasing new features at a clip that is making some marketers [...]

Blog / Amazon

Advertising on Amazon: Why Vendors Must Think Differently

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There are two ways that brands can sell on Amazon: either as Vendors or Sellers. Selling [...]

Blog / Amazon

Amazon Rolling Out Improved Sponsored Ads Targeting

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Digital marketers, rejoice! Amazon is rolling out a number of enhanced targeting features for [...]

Blog / Amazon

Prepping for Amazon's Prime Day 2018: An AMS Guide

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Prime Day is officially here and that means it's time to prep your AMS strategies and [...]

Blog / Retail, Amazon

Amazon Does Not Want Your CRaP (Can’t Realize any Profit) Products

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Amazon does not want your CRaP; that is, products that Amazon (through all its algorithmic [...]

Blog / Analytics, Trends, Amazon

Amazon Store Enhancements: Unlock Your Amazon Store With New Insights Da...

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Amazon Stores are a great avenue for customers to discover your product suite. However, what [...]

Blog / Paid Search, SEO, Analytics, Amazon

A Step Forward: Amazon Marketing Services Adds Date Picker & Advertising...

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Amazon Marketing Services (AMS) is a modestly new player for eComm-focused search marketers [...]