Dawn Mellender

Creative Lead, Marketing

Digital Marketing Love Notes

Get ready to feel the love. According to the National Retail Federation, the average person celebrating Valentine’s Day this year is projected to spend $142.31 on treats for their loved ones, nearly $10 more than last year’s $133.91. This means your digital marketing campaigns have an even better shot at a perfect match… with your customers. Check out the stats below for inspiration on how to best target your customers’ hearts.




National Retail Federation’s Valentine’s Day Consumer Spending Survey

Huffington Post


  • 37.8% of those celebrating Valentine’s Day will buy flowers, totaling $2.1 billion. 
  • 35.1% will splurge on a special night out, totaling $3.6 billion. 
  • Almost $2 billion will be spent on clothing. 
  • Almost $1.5 billion will be spent on gift cards Men will spend an average of $190.53 on Valentine’s Day this year, versus $96.58 for women.
  • Individuals between 25 and 34 are the biggest spenders, with an average spend of $213.04.
  • More than 190 million Valentine’s Day cards are given each year in the U.S. That number reaches 1 billion if you could the cards school children give to one another.
  • The top ten searches across devices related to Valentine’s Day are for gifts, jewelry, and flowers. 
  • 25% of consumers will shop online 13.3% of consumers will shop at a local or small business.

02/08/2016 at 12:00

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