The Lead Gen Marketer's Guide to Affiliate

Affiliate marketing is a unique channel wherein brands can increase leads by commissioning digital parters to promote their business. For lead gen brands, content marketing is commonly used as the bait in affiliate; when a qualified sales lead downloads your PDF through a partner’s site, for example, you pay an agreed-upon fee to the partner.

With the right strategy, affiliate marketing can be an effective tactic for lead gen brands to increase leads and boost sales team performance. Whether you're launching a new campaign or looking to optimize an existing strategy, use this guide to:

  • Check that your account is built for success
  • Learn about ongoing optimizations for better results
  • Get a framework for proving incrementality through affiliate

Download the guide and reach out to Rise with any questions you have about driving more results with your lead gen digital marketing program.

About Rise Interactive

Rise Interactive is an award-winning digital marketing agency, specializing in media, analytics, and creative & development. The agency is a strategic partner, helping marketing leaders make smarter investment decisions, grounded in data insights. Rise manages enterprise-level campaigns and analytics across all channels of digital marketing.