Alex Taylor

Director of Marketing Communications

Rise Roundup: Around the Web in December

Happy New Year! In our final web roundup for 2015, we cover what’s most important for boosting your SEO, Facebook’s new business tools, what to expect in 2016, and more.

Get the latest news and featured Rise posts delivered directly to your inbox by signing up for our monthly Burst e-magazine.

1. Moz rates 20 factors that influence a link’s value.

The elements that are most important for SEO are constantly evolving. If you want to boost your SEO (and who doesn’t?) it’s important to stay up-to-date on which factors you should prioritize. Over at Moz, Rand Fishkin offers an essential list that rates the importance of different attributes, from the age of a link to speed and author authority.

2. Facebook releases new tools to help businesses respond to customer comments.

Socially savvy brands know that staying on top of customers’ Facebook feedback is key. But with Facebook Business Pages generating more than 2.5 billion comments monthly, how can a brand keep up? Facebook’s new tools are specifically designed to help businesses cope with the social media deluge via pre-written responses, availability badges, and back-end features that allow businesses to more effectively track and organize comments and feedback.

3. Cyber Monday breaks the record for a single day of online sales.

Cyber Monday’s online sales increased from last year by a whopping 16%, topping out at $3.07 billion, according to the Adobe Digital Index. Mobile sales broke records as well, with $799 million of online spending coming from a smartphone or tablet. These numbers prove consumers are increasingly eschewing physical stores, making purchases digitally instead.

4. Seventy-nine percent of executives report gains in site traffic in 2015.

Direct Marketing culled some fascinating facts from Etail’s Holiday Retail Readiness survey. Of note, the majority of executives surveyed began their holiday planning in late summer, saw gains in site traffic this year, and use web analytics to discover new trends. Check out the full article.

5. eMarketer shares its predictions for 2016.

From the rising influence of voice-activated search to Millennials and Centennials giving away even more of their data, this list is one all digital marketer need to check out.

This roundup originally appeared in December’s issue of Burst emagazine. Click here to sign up to receive this free monthly e-magazine.

01/04/2016 at 12:00

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