Blog

We're perpetual learners with an innate curiosity and a desire to educate. Browse our blog to see what our experts are talking about, and for insights on the latest digital marketing trends impacting your business.

Q&A for Retailers with Rise’s Amazon Experts

According to eMarketer, 49% of US internet users typically start their online shopping search on Amazon. By other reports, that number reaches up to 58%. The stakes are high for retail brand...

Becoming Retail Ready on Amazon

As Amazon continues to make a bigger splash in the advertising game, brands are learning how to navigate the waters in order to maximize conversions and ultimately maximize their invest...

Video | How to Scale on Amazon Profitably

Amazon advertisers: what is your goal on the marketplace? Are you focused on acceleration by capturing revenue at all costs? Or do you follow a balanced approach on growing market share and profitability to scale revenue?

Dan Ripes, VP of Account Management at Rise, joined our partners at Sellics during a live conversation to discuss how we help our clients grow and scale while improving profitability on Amazon. He shared the following takeaways:

It all starts with having the right conversations. Marketing and Finance should be in alignment and share product profit margins and media data so that data-driven decisions can be made about the best way to scale your Amazon program.
Identify the right efficiency to optimize the budget by learning which products should be pushed via advertising spend or promotion based on performance.
There are many pieces involved in determining the average sale price for a product. Some pieces are fixed (e.g. Amazon fee, distribution, shipping, etc.), but determining the right balance between ad and promotional spend can help from an overall margin perspective.

Watch the entire conversation below.

Reach out to Rise to learn how you can build a data-driven Amazon strategy and grow your business faster.

The State of Amazon: Key Takeaways from Digiday’s Virtual Forum

On July 20-22, Digiday hosted the Amazon Advertising Strategies Virtual Forum. It was not only a big reminder that professional development opportunities are still happening virtually, but a...

Amazon Posts: A Free Engagement Tool for eCommerce Advertisers

If you are looking to increase your brand’s presence and improve customer experience in the Amazon marketplace, look no further than Amazon Posts. This feature allows brands to effecti... Read More

How Non-Essential eCommerce Brands on Amazon Can Keep Moving Forward

If you’re what is deemed as an “Essential” brand by Amazon (as detailed in our previous article), then this article is probably not for you. However, if you are an Amazon s... Read More

2020 UPDATE | Amazon’s “New Customer” Acquisition Metrics

UPDATED: MAY 21, 2020This feature was released in January 2019. Read on for strategies to leverage Amazon’s New Customer Acquisition Metrics. Amazon’s new-to-brand customer...

3 Emerging Amazon Tactics During COVID-19

We’ve been observing a whole slew of new trends and tactics that Amazon has rolled out in the last few months. In this blog, we’ll highlight our top three and how we have been ut...

New Campaign Launches on Amazon during COVID-19

In the midst of the COVID-19 pandemic, consumers continue to stock up on supplies online. On Amazon, this is leading to uncertain inventory levels, out-of-stock items, and general difficulti... Read More

Coronavirus Impacts on Amazon Advertising: A Two-Week Retrospective

If you’re advertising on Amazon, we want you to feel equipped with as much information as possible about Amazon COVID-19 updates.

Spin Amazon’s Flywheel With a Combination of Human + Machine

Marketers live in a world of (and it pains me to use such a beaten-to-death buzzword) “Big Data”. And while, yes, Amazon marketers have access to more information and data points... Read More

VIDEO | How Rise Approaches the Amazon Flywheel

Now that we’ve learned the opportunities, challenges, and formats of Amazon, it’s time to investigate what it takes to create a winning, scalable strategy. In the final video of ... Read More