Blog
We're perpetual learners with an innate curiosity and a desire to educate. Browse our blog to see what our experts are talking about, and for insights on the latest digital marketing trends impacting your business.
Q&A for Retailers with Rise’s Amazon Experts
According to eMarketer, 49% of US internet users typically start their online shopping search on Amazon. By other reports, that number reaches up to 58%. The stakes are high for retail brand...
Read MoreBecoming Retail Ready on Amazon
As Amazon continues to make a bigger splash in the advertising game, brands are learning how to navigate the waters in order to maximize conversions and ultimately maximize their invest...
Read MoreVideo | How to Scale on Amazon Profitably
Amazon advertisers: what is your goal on the marketplace? Are you focused on acceleration by capturing revenue at all costs? Or do you follow a balanced approach on growing market share and profitability to scale revenue?
Dan Ripes, VP of Account Management at Rise, joined our partners at Sellics during a live conversation to discuss how we help our clients grow and scale while improving profitability on Amazon. He shared the following takeaways:
- It all starts with having the right conversations. Marketing and Finance should be in alignment and share product profit margins and media data so that data-driven decisions can be made about the best way to scale your Amazon program.
- Identify the right efficiency to optimize the budget by learning which products should be pushed via advertising spend or promotion based on performance.
- There are many pieces involved in determining the average sale price for a product. Some pieces are fixed (e.g. Amazon fee, distribution, shipping, etc.), but determining the right balance between ad and promotional spend can help from an overall margin perspective.
Watch the entire conversation below.
Reach out to Rise to learn how you can build a data-driven Amazon strategy and grow your business faster.
Read MoreThe State of Amazon: Key Takeaways from Digiday’s Virtual Forum
On July 20-22, Digiday hosted the Amazon Advertising Strategies Virtual Forum. It was not only a big reminder that professional development opportunities are still happening virtually, but a...
Read MoreAmazon Posts: A Free Engagement Tool for eCommerce Advertisers
If you are looking to increase your brand’s presence and improve customer experience in the Amazon marketplace, look no further than Amazon Posts. This feature allows brands to effecti... Read More
How Non-Essential eCommerce Brands on Amazon Can Keep Moving Forward
If you’re what is deemed as an “Essential” brand by Amazon (as detailed in our previous article), then this article is probably not for you. However, if you are an Amazon s... Read More
2020 UPDATE | Amazon’s “New Customer” Acquisition Metrics
UPDATED: MAY 21, 2020This feature was released in January 2019. Read on for strategies to leverage Amazon’s New Customer Acquisition Metrics. Amazon’s new-to-brand customer...
Read More3 Emerging Amazon Tactics During COVID-19
We’ve been observing a whole slew of new trends and tactics that Amazon has rolled out in the last few months. In this blog, we’ll highlight our top three and how we have been ut...
Read MoreNew Campaign Launches on Amazon during COVID-19
In the midst of the COVID-19 pandemic, consumers continue to stock up on supplies online. On Amazon, this is leading to uncertain inventory levels, out-of-stock items, and general difficulti... Read More
Coronavirus Impacts on Amazon Advertising: A Two-Week Retrospective
If you’re advertising on Amazon, we want you to feel equipped with as much information as possible about Amazon COVID-19 updates.
Read MoreSpin Amazon’s Flywheel With a Combination of Human + Machine
Marketers live in a world of (and it pains me to use such a beaten-to-death buzzword) “Big Data”. And while, yes, Amazon marketers have access to more information and data points... Read More
VIDEO | How Rise Approaches the Amazon Flywheel
Now that we’ve learned the opportunities, challenges, and formats of Amazon, it’s time to investigate what it takes to create a winning, scalable strategy. In the final video of ... Read More