We're perpetual learners with an innate curiosity and a desire to educate. Browse our blog to see what our experts are talking about, and for insights on the latest digital marketing trends impacting your business.
VIDEO | Prepare for the Metaverse Through AR Advertising
VIDEO | Webinar on The Future of Audiences & Addressability: 3 Assumptions to Assess
VIDEO | The Million Dollar Question: Should you expand to Walmart Advertising?
VIDEO | 3 Paid Social Testing Opportunities for Holiday
Digital Marketing’s New Rules: Are You Ready to Play?
VIDEO | The Retail Media & Marketplaces Landscape
Running an eCommerce digital media program has never been simple. Today, in addition to analyzing which channels, campaigns, and products are driving the greatest return, marketers are faced with the big question of ‘WHERE?’
VIDEO | Driving Growth Through B2B Digital Marketing
At Rise, we understand B2B brands are constantly focused on delivering relevant experiences to customers and allocating budgets appropriately. As a full-service digital marketing agency, our Interactive Investment Management (IIM) approach and Connex®, our proprietary media optimization platform, are keys to ensuring our clients are investing every dollar in the most impactful way.
Rise can help you drive a better outcome for your media investments. Reach out to learn how to implement the best strategies and technology for your business.
Video | Amazon Advertising Strategies
When Rise presented at the Digiday Amazon Strategies virtual forum, we wanted to speak directly to the savvy marketers feeling the uphill battle of deciding which products should receive your precious marketing dollars. Our take: with the right strategy, it’s an easy climb.
In the recorded session below, Shafique Niazi (Director, Marketplaces at Rise) and Cate Weyers (Director, Account Management at Rise) present “Scaling Your Business on Amazon with a Best Seller Rank Strategy”. Learn how to unlock high-volume revenue from our experts with the coveted Best Seller Rank.
Reach out to Rise to learn how we can help you reprioritize your Amazon strategy for explosive growth.
Video | PPC Holiday Quick Wins
Developing a plan for the holiday season involves a thorough understanding of historical performance and predicted trends. With only 1 week to go until the year's biggest shopping days, Blake Kidd (Client Delivery Lead, Search at Rise) shares quick-win strategies any savvy eCommerce marketer can activate on now for incremental holiday revenue.
While it is always necessary to have knowledge of the performance of previous campaigns, each year is different and carries a certain level of uncertainty. With this in mind, it is advisable that every plan is flexible enough to adjust to unforeseen performance, while being aware of competitors’ actions, budgets, and auction insights for the right strategy.
Connect with Rise for innovative digital media strategies at every phase of your buyer's journey.
Video | How to Scale on Amazon Profitably
Amazon advertisers: what is your goal on the marketplace? Are you focused on acceleration by capturing revenue at all costs? Or do you follow a balanced approach on growing market share and profitability to scale revenue?
Dan Ripes, VP of Account Management at Rise, joined our partners at Sellics during a live conversation to discuss how we help our clients grow and scale while improving profitability on Amazon. He shared the following takeaways:
- It all starts with having the right conversations. Marketing and Finance should be in alignment and share product profit margins and media data so that data-driven decisions can be made about the best way to scale your Amazon program.
- Identify the right efficiency to optimize the budget by learning which products should be pushed via advertising spend or promotion based on performance.
- There are many pieces involved in determining the average sale price for a product. Some pieces are fixed (e.g. Amazon fee, distribution, shipping, etc.), but determining the right balance between ad and promotional spend can help from an overall margin perspective.
Watch the entire conversation below.
Reach out to Rise to learn how you can build a data-driven Amazon strategy and grow your business faster.
VIDEO | How Rise Approaches the Amazon Flywheel
Now that we’ve learned the opportunities, challenges, and formats of Amazon, it’s time to investigate what it takes to create a winning, scalable strategy. In the final video of ...
VIDEO | Setting Yourself Up for Success on Amazon
As you prepare to seize the opportunity of marketplaces, Rise founder Jon Morris shares a few things you should consider in your Amazon strategy. Watch the next video in this series for guid...