We're perpetual learners with an innate curiosity and a desire to educate. Browse our blog to see what our experts are talking about, and for insights on the latest digital marketing trends impacting your business.


VIDEO | Prepare for the Metaverse Through AR Advertising

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VIDEO | Webinar on The Future of Audiences & Addressability: 3 Assumptions to Assess

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VIDEO | The Million Dollar Question: Should you expand to Walmart Advertising?

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VIDEO | 3 Paid Social Testing Opportunities for Holiday

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Digital Marketing’s New Rules: Are You Ready to Play?

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VIDEO | The Retail Media & Marketplaces Landscape

Running an eCommerce digital media program has never been simple. Today, in addition to analyzing which channels, campaigns, and products are driving the greatest return, marketers are faced with the big question of ‘WHERE?’ Read More

Video | Amazon Advertising Strategies

When Rise presented at the Digiday Amazon Strategies virtual forum, we wanted to speak directly to the savvy marketers feeling the uphill battle of deciding which products should receive your precious marketing dollars. Our take: with the right strategy, it’s an easy climb.

In the recorded session below, Shafique Niazi (Director, Marketplaces at Rise) and Cate Weyers (Director, Account Management at Rise) present “Scaling Your Business on Amazon with a Best Seller Rank Strategy”. Learn how to unlock high-volume revenue from our experts with the coveted Best Seller Rank.



Reach out to Rise to learn how we can help you reprioritize your Amazon strategy for explosive growth.

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Video | How to Scale on Amazon Profitably

Amazon advertisers: what is your goal on the marketplace? Are you focused on acceleration by capturing revenue at all costs? Or do you follow a balanced approach on growing market share and profitability to scale revenue?

Dan Ripes, VP of Account Management at Rise, joined our partners at Sellics during a live conversation to discuss how we help our clients grow and scale while improving profitability on Amazon. He shared the following takeaways:

  • It all starts with having the right conversations. Marketing and Finance should be in alignment and share product profit margins and media data so that data-driven decisions can be made about the best way to scale your Amazon program.
  • Identify the right efficiency to optimize the budget by learning which products should be pushed via advertising spend or promotion based on performance.
  • There are many pieces involved in determining the average sale price for a product. Some pieces are fixed (e.g. Amazon fee, distribution, shipping, etc.), but determining the right balance between ad and promotional spend can help from an overall margin perspective.

Watch the entire conversation below.


Reach out to Rise to learn how you can build a data-driven Amazon strategy and grow your business faster.

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VIDEO | How Rise Approaches the Amazon Flywheel

Now that we’ve learned the opportunities, challenges, and formats of Amazon, it’s time to investigate what it takes to create a winning, scalable strategy. In the final video of ... Read More

VIDEO | Setting Yourself Up for Success on Amazon

As you prepare to seize the opportunity of marketplaces, Rise founder Jon Morris shares a few things you should consider in your Amazon strategy. Watch the next video in this series for guid... Read More