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Connex Supercharges Leading B2B Strategies
One Enterprise B2B Manufacturer knew they needed more innovative digital media strategies to stay ahead of their consumer’s buying behavior. Rise used their deep understanding of the business and its needs to create a multi-faceted plan that drove more qualified leads from Paid Search. Along with a smarter optimization strategy towards under-invested keywords, Rise tackled bringing offline data to online leads along with competitor conquesting. By integrating the brand’s CRM data with their digital media, we could optimize the ads and keywords that drove the most pipeline opportunities. Rise also built custom landing pages and ad copy that allowed them to efficiently take control of competitors bidding on branded terms.