Voice of the Customer
Rise’s voice of the customer (VoC) practice evaluates our clients’ business problems and leverages advanced behavioral research tools and analytics methods to garner and dissect visitor and customer feedback.
From onsite surveys and email questionnaires, to panel studies and other qualitative research methods, we focus on executing various strategies to capture a holistic view of our clients’ customers and their unique wants and needs. By understanding the “why” behind visitor behavior – such as their motivations, tendencies, and frustrations – Rise is able to uncover brand perception; gaps in lead generation and engagement; and new opportunities to influence site development, prioritization, and optimization. Additionally, Voice of the Customer is instrumental in uncovering and understanding customer personas that feed into customer journey mapping and content strategies.