Digital Media > Amazon Advertising Services

Amazon Advertising Services


 

Rise’s dedicated Amazon team offers Amazon optimization services for Sponsored Ads (formerly AMS), Amazon DSP (formerly AAP), Organic/PDP Strategy, A+ Content, and Store Management. Rise works with leading Retail, OEM, and CPG brands who want to take advantage of Amazon’s focused marketing solutions to find scale and efficiency within their programs. Leveraging our robust and industry-leading digital marketing experience in search and programmatic, Rise has developed proprietary strategies, technology, and reporting to help brands maximize their investments within Amazon while integrating Sponsored Ads strategies with Amazon DSP, as well as with other digital marketing investments.

  • Advanced Reporting—Better Insights Faster: Brands that are able to answer critical questions faster than their competitors are set up to elevate their success faster. For Sponsored Ads, Rise has developed customized reporting that provides performance dimensions not yet available within the Vendor Central (VC) tools. This includes, but is not limited to, synced VC and Sponsored Ad reporting and analysis, historical data (beyond 60 days), performance by category, keywords across Amazon and Paid Search, and brand vs. non-brand performance. For Amazon DSP, Rise provides both granularity and transparency in custom reports that fit specific clients’ needs.
   
  • Product Listing Optimization: Rise helps brands enhance their product listing pages so they are optimized for organic search while still maintaining brand voice.

  • Custom Store Pages: Rise designs custom store pages that are built to represent the brand experience while optimizing for Amazon performance.

  • A Business-First Amazon Strategy: CRaP Products can hinder a brand’s Amazon performance so it is vital for them to understand how to avoid and manage them. Rise can also help brands understand the importance of measuring how Amazon Ad sales influence lifts in COGS and Amazon Purchase Order data to help determine the right balance for success.
 

Contact Rise today to have a team of Amazon experts manage your current Amazon programs or develop a new Amazon marketing strategy.

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