Digital Media > Amazon Management Services

Amazon Management Services

For the last two decades, retailers and marketers have been trying to keep up with technology’s impact on advertising and the growing base of consumers who prefer to shop online. In a 2016 survey, only 16% of consumers reported they start their product search in-store, a 31% decrease from the year prior. Rather than starting at a retailer, consumers are now starting their journey online. More specifically, with Amazon, where now a reported 55% of customer journeys begin.

Rise has built a dedicated Amazon team, certifying more than 80 Risers on the platform to be Amazon Consulting experts. Rise now offers Amazon optimization services through AMS (Search) and AAP (Programmatic) for leading Retail & CPG brands looking to take advantage of Amazon’s focused marketing solutions and scale. Leveraging our robust and industry-leading digital marketing experience in search and programmatic, Rise has developed proprietary strategies, technology, and reporting to ensure that brands are maximizing their investment strategies within Amazon while integrating AMS and AAP strategies with other digital marketing investments.

  • Advanced Reporting—Better Insights Faster: For AMS, Rise has developed customized reporting that provides performance dimensions not yet available within the Vendor Central tools; this includes but is not limited to historical data (beyond 60 days), performance by category, keywords across Amazon and Paid Search, brand versus non-brand performance, and more. For AAP, Rise provides both granularity and transparency in custom reports, delivered on demand.
  • Integration With Paid Search & Programmatic Outside Of Amazon: Rise applies unique strategies to ensure that Amazon investments are working in harmony with other channel strategies. In AMS, Rise leverages proprietary methods for integrating Adwords/Bing strategies as well as competitive insights. For AAP, through the Rise Trading Desk, we are able to integrate audience targeting strategies between Amazon and external 3rd party investments.
  • Custom Store Pages: Rise designs custom store pages that are built to represent the brand experience while optimizing for Amazon performance.
 

Contact Rise today to have an Amazon marketing consultant audit of your current Amazon programs or develop a new Amazon marketing strategy.

You might also be interested in: