Influencer Marketing Services
Influencer Marketing is a relatively new channel within digital marketing but can open up an opportunity for brands to find new audiences. Whether our clients goal is brand awareness or customer acquisition, Rise helps brands enter into the right partnerships. By tapping into an influencer’s niche following, clients can expand their reach and promote their products/services to that audience while keeping the conversation authentic. Rise’s approach to influencer marketing is guided by data and results, with a continual focus on optimization.
- Network Program Management is needed in order to maintain a strong program from start to finish and Rise works hand-in-hand with clients through the full 6-stage process seen below. Our direct relationships with an expansive global network of influencers allows Rise to assemble the right partner mix unique to each client. By nurturing influencer relationships, our team of experts strengthens their brand loyalty, which in turn builds credibility for our clients.
- Negotiation is a vital part of a successful influencer marketing program. Rise helps negotiate the pricing of the campaigns so our clients’ programs deliver profitable results. We then further negotiate contracts to cover everything our client's may need to exceed their goals. This can include elements such as influencers must post across 3 social platforms or brands must have access to re-purpose the content created. Rise can also negotiate on the actual content where we can approve the creative asset before it is published. Our goal is to relieve clients of cumbersome back and forth negotiations that can take significant amounts of time while ensuring each initiative is set up for success.
- Measurement and Reporting is in our DNA at Rise and for influencer marketing we push our clients to go beyond impression metrics for success. By doing so, we can provide recommendations on the influencers our clients should partner with and if there might be opportunities to source new ones and tap into different follower audiences. Rise also creates reports on the performance of influencers within the context of other paid digital channels. This allows our clients to have a complete understanding of their full media mix and make data-driven decisions as needed.
- Profitability and Transparency are key factors that Rise makes sure all clients have into their programs. We source multiple influencer campaign packages, based on the budget of the client, and recommend the network and influencer that Rise believes will deliver the best results. We also leverage our custom reports to give clients the most insight into their program and optimize profitably to the max.
Our team of experts works tirelessly to build and maintain the relationships needed in order to make this digital channel successful for our clients. We are here to help brands get the most out of their programs and so influencer marketing can be a profitable channel in a marketer’s media mix.