Acting on Micro-Moments
Consumers are bombarded with a number of messages at any given moment, resulting in a crowded marketing funnel. Brands are now challenged with capitalizing on micro-moments to get past the clutter and make the greatest impact on their audiences.
Rise’s vice president of analytics, Raj Goswami, spoke on the importance of acting on these micro-moments at a recent Integrated Marketing Leadership Series (IMLS®). Watch the video below to learn more.
For more information or to discuss your current analytics strategy, reach out to Rise.