Jen Pino

Director, Marketing

Authored Posts:
Blog / Paid Search, Strategy, B2B, eCommerce

The Incrementality Battle: A 3-Part Solution

Read More

Every direct response digital marketer has at least thought or been asked some form of the [...]

Blog / Web & Mobile Development

Collaboration: A Crucial Component to Your Website Redesign

Read More

In a Rise-hosted virtual event, Robert Prieto, Manager of Web Marketing at Nicklaus Children [...]

Blog /

Empowering Your Team By Updating the Technology Behind Your Website

Read More

With the right implementation and prework, a website redesign project can transform the [...]

Blog / Web & Mobile Development

How to Implement Measurement Infrastructure into Your Website Redesign

Read More

In order to launch a successful website redesign, implementing a proper measurement [...]

Blog / Web & Mobile Development, SEO, Customer Experience

SEO: The Key to Success in Your Website Launch

Read More

Launching a new website can have serious implications on your website’s SEO  [...]

Blog / Web & Mobile Development, Customer Experience

Driving Site Engagement with a Refreshed Brand Identity

Read More

Did you know that a user's perception of your website has a direct correlation to their [...]

Blog / Web & Mobile Development, Customer Experience, Analytics

How to Identify and Meet Your Audience’s Needs in a Website Redesign

Read More

Having an extensive understanding of your brand’s target audience and their pain points [...]

Blog /

Full-Funnel Best Practices for Audience Targeting

Read More

Those who call Valentine’s Day a Hallmark holiday may be happy to read consumers are [...]

Blog / Trends, IIM

The Most Notable Digital Media Updates of 2019

Read More

As we begin a new year (and a new decade!), we’re amazed at how much the digital media [...]